Industry Leaders Share Their Favorite Titles

This Month:

William Wallace Collins

President and CEO

William Wallace Collins, LLC

Book:  Lives Per Gallon: The True Cost of Our Oil Addiction by Terry Tamminen

Key Insights From the Book:

We have little time to waste to solve the climate change and U.S. oil dependency challenge. This book draws out historical lessons and common sense BIG ideas on ways we can proceed and succeed at every level to make a historic difference.

How Did the Book Inspire you?

One should always think BIG and change with the times, especially when there is a tsunami coming at you. I now believe that the roofing (and solar) industries in various combinations will play a gargantuan (“once in a lifetime”) role by 2015 in shaping the solution. This inspired me to become a founding member of the Center for Environmental Innovation in Roofing (CEIR) that is already getting ahead of the curve to make the right things happen together - up on the roof.

How did it make a difference at your company?

It moved my firm to hook up with Pegasus Capital Advisors, L.P. ( to pursue with Terry and others ways to fund ongoing “solution companies” now.