When preparing for a sales pitch or producing client reports, many roofing professionals don't use the sales tools available to them.
Imagine it's the ninth inning of the seventh game of the World Series. The score is tied, with two outs. The batter approaches the plate and assumes his batting stance. But wait - instead of the usual wood bat, he's holding a plastic wiffle ball bat! The bat shatters as it makes contact with the ball, and the ball dribbles into the infield where it is easily caught and the runner is thrown out, ending the inning.
While this scenario may seem far-fetched, it illustrates the importance of using the right tools - especially in a clinch situation. Yet when preparing for a sales pitch or producing client reports, many roofing professionals don't use the sales tools available to them, such as proposal-writing software. And if they're facing competition that does use these tools, they may quickly find themselves striking out.