Versico Launches New Excalibur Reward Program
August 1, 2004
Versico Inc., Akron, Ohio, has introduced its updated Excalibur Reward Program with a new brochure and direct mail campaign. Each year the company chooses contractors who have achieved superior quality and volume ratings to participate in the program. Those contractors who meet or exceed a set criterion achieve Excalibur Contractor Status, which designates the best of the best. The newest version of the program will now include "total square footage" rather than just warranted square footage, allowing contractors to more quickly gain additional benefits and rewards.