Survey of Homeowners Demonstrates How Contractors Can Build Their Business
Overall, homeowners surveyed are satisfied with the results of their roofing contractor decisions.
Have you ever felt like you were drowning in information about how to market your roofing contracting business to homeowners but felt starved for knowledge on what, why and how consumers really made their purchasing decisions?
As an industry, it is critical that we continue to build a better understanding of the ultimate consumer. Historically, too many property owners have viewed our industry as a commodity, meaning they perceive that there are no differences in quality of services provided and therefore make their decisions only related to the price. When this occurs, it hurts all involved. When price is the primary decision driver, owners often receives an inferior roof system and are not even aware of the options that can potentially enhance the value of their home. Contractors often receive inadequate profits relative to their investment of time, assets and the liability they are accepting for so many years out into the future.