Defy conventional wisdom and you just might break from the pack.
When competition is ruthless and everyone offers more or less the same services and abilities, it’s hard to separate from the pack. So once in a while, it just might pay to do something that defies conventional wisdom. Here are some ideas.
Construction contracting is a lot different than running a restaurant, and I’m certainly not suggesting you could get by inviting customers to name their own price for everything you do. Yet, this example does serve to illustrate the concept of value. Most people underestimate what customers would be willing to pay for services if they had no frame of reference. Competitive bidding provides that framework, which is why you’d be better off pursuing negotiated jobs to the greatest extent possible.