Owens Corning, Toledo, Ohio, announced a new marketing campaign designed to position itself as a knowledge- and technology-based company providing insightful solutions. The goal for the campaign is to share the company’s years of research and learning about home construction, improvement and repair with consumers and building industry professionals. It also is introducing a new tagline for the building materials business – “Owens Corning. We Know Homes.”
“For years, our customers have relied on Owens Corning for great products,” said Lynne Hartzell, director of marketing communications for Owens Corning. “We have a tremendous business opportunity to share our learning and our expertise with them, too.”