While your company may not be ready for its own media campaign, studying the rationale behind creating a brand image can be beneficial.
Trusty? One West Coast roofing company hopes its efforts to create a brand image will resonate with consumers, if not quite on the scale of a Morris or Charlie, at least enough to spring to mind when it’s time for a new roof. While your company may not be ready for its own media campaign, studying the rationale behind creating a brand image can be beneficial.