S-5! to Present Education, New Snow Retention Solution at METALCON

The metal roof attachment manufacturer will showcase SnoGard EF, its latest snow retention solution, alongside educational sessions offering continuing education credits

headshots and metal roof accesssory — S-5! / ChatGPT / Roofing Contractor

At METALCON 2026, S-5! will feature educational sessions led by sales expert David Stahler and founder and CEO Rob Haddock, while Booth #1517 will give attendees a firsthand look at SnoGard EF, the company’s new snow retention solution for exposed-fastened metal roofing applications.

S-5! will debut a new snow retention system for exposed-fastened metal roofs and offer accredited contractor education during METALCON, Oct. 7-9 in Orlando.

The metal roof attachment manufacturer will showcase SnoGard EF, its latest snow retention solution, alongside educational sessions offering continuing education credits.

Educational Sessions

Wednesday, October 7 – 2:45 p.m.
From Conversations to Conversions: Smarter Sales Strategies That Drive Results
Presented by David Stahler, Sales Expert, S-5!

Today’s sales environment is more competitive and customer-driven than ever. In this practical session, Stahler will share real-world strategies to help teams create more value in everyday customer conversations, including how to build trust, understand customer needs and apply a repeatable sales approach. Attendees will explore when to use cross-selling and upselling, as well as relationship selling versus conversion-focused selling, and leave with actionable techniques to improve sales conversations, close more opportunities and grow their business.

Thursday, October 8 – 8:30 a.m.
Metal Roofing From A (Aluminum) to Z (Zinc) 4 AIA credit hours
Presented by Rob Haddock, CEO & Founder, S-5!
Often referred to as Metal Roofing 101 and known as the best “crash course” for all in-industry personnel, this session offers a thorough, engaging “all about metal” overview, from the fundamentals to the details. Haddock, a 50-year industry veteran and the director of the Metal Roof Advisory Group, breaks down complex technical concepts into clear, practical knowledge. This session is ideal for contractors, salespeople, architects, specifiers, roof consultants, engineers, building owners and maintenance staff from beginner to expert.

Visit Booth #1517: Get a Firsthand Look at SnoGard EF

Attendees can get a firsthand look at SnoGard EF, S-5!’s new snow retention solution. Designed for AG-panel, R-Panel, PBR and other agricultural and rural exposed-fastened applications, SnoGard EF simplifies product selection and installation with published fit guidelines and standardized installation methods. The system offers a stronger, cleaner alternative to field-fabricated solutions while helping contractors install with greater consistency and confidence. S-5! experts will be on hand to demonstrate the system, answer technical questions and discuss real-world applications.