“Homes by Avi is demonstrating the kind of leadership we need to better protect homeowners and families from the new weather reality Albertans are facing,” said Aaron Sutherland, vice president, Pacific and Western, IBC. “The use of hail-resistant materials should become standard practice for all new home construction in hail-prone areas.”

IBC said hail-resistant roofing and siding may reduce home insurance premiums by as much as 50% in some high-risk areas, including Calgary, depending on the insurer and property.

The announcement follows another costly year for severe weather in Alberta. According to IBC, the province has experienced eight catastrophic weather events so far in 2026, resulting in hundreds of millions of dollars in insured damage. Alberta has also experienced a major hailstorm every year for the past decade, with those storms causing more than $8 billion in insured losses, IBC said.

The insurance association is calling for additional measures to improve hail resilience, including reinstating Calgary’s Resilient Roofing Rebate Program, requiring hail-resistant roofing and siding on new construction in high-risk areas, and improving hail-warning services.

Some insurers are already offering incentives to homeowners who retrofit their properties with hail-resistant materials.

“With insurers stepping up to make it more attractive for homeowners to invest in hail-resistant retrofits, IBC is strongly encouraging the government to come to the table with additional financial supports for homeowners to make these improvements,” Sutherland said.