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Roofing in Television

ABC Supply Co-Founder, Family Featured in A&E's 'Betting on Beloit'

Series follows Hendricks and daughter as they revitalize Beloit, Wis. homes

By Chris Gray
Diane_HendricksHomes_For_Our_Troops.jpg
Photo courtesy of ABC Supply.
July 8, 2025

ABC Supply Co. Inc. Co-Founder Diane Hendricks and her daughter, Konya Hendricks Schuh, will team up to revitalize the city where they built their distribution business in the upcoming TV series "Betting on Beloit."

The docuseries, airing 1 p.m. ET on July 12 on A&E, follows Hendricks and her daughter, a real estate broker and businesswoman, as they purchase, restore and reimagine historic homes throughout Beloit's neighborhoods. The city serves as the headquarters of ABC Supply, which Hendricks founded with her late husband, Ken, in 1982. Following his passing in 2007, Hendricks became the chairwoman and sole owner of ABC Supply.

"I just want to give back to the community that gave us a chance," Hendricks says in the show's trailer.

The 12-episode series follows Hendricks Schuh and her team of contractors, project managers, artisans and others as they purchase and revitalize homes. Hendricks, who has consistently earned a spot on Forbes lists of America's Richest Self-Made Women and America's richest people, is financing the project. 

According to a press release from A&E, Hendricks has spent the last several decades working to improve Beloit through major economic development efforts. 

"In addition to building a new stadium and school, hotels and multiple restaurants, she revitalized the entire industrial riverfront, finding new uses for the once-abandoned factory buildings," the release states.

The general contractor in the series is Corporate Contractors Inc., part of the Hendricks Holding Company Inc. and headquartered in southern Wisconsin. In addition to Hendricks and her daughter, the show features Hendricks Schuh's husband Matt — a plumber and former home builder — and Corporate Contractors Inc. Project Manager Pete Woodkey.

New back-to-back episodes drop every Saturday. View the official series trailer below.


KEYWORDS: ABC Supply Co. giving back home improvement restoration roofing distributor roofing suppliers seen on TV Wisconsin women in AEC

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Chrisgray

Chris Gray is the editor of Roofing Contractor and Roofing Supply Pro. He has worked in the fields of journalism and copywriting for nearly 20 years, ranging from local print newspapers to the multi-media promotion of international artists.

Reach him at 248-244-6498 or grayc@bnpmedia.com.

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