Owens Corning is demonstrating its “More Than Just a Roof” campaign during the International Roofing Expo taking place through Feb. 21 in San Antonio.

Visitors to Booth No. 22081 will learn about solutions and services to help grow their businesses, deliver performance, and help homeowners love their roofs with color and design tools.

More Expertise

Partnering through expertise and education to help contractors grow their businesses, OC presents various educational sessions at IRE, addressing industry challenges and opportunities. Exhibit hall visitors can attend the following learning opportunities:

• Roofing Revolution: Exploring a Multimillion Dollar Growth Opportunity, Thu., Feb. 20, 12:30-1:15 p.m. (CST) 
• Leadership + Management = Accountability, Fri., Feb. 21, 9:45 to 10:45 a.m. (CST)

For the first time, Owens Corning Roofing is also hosting an in-booth “Learning Lounge,” offering 20-minute in-booth training sessions to provide resources that help solve contractors’ business challenges. Topics will include:

• Building your referral machine 
• Channeling speed to lead
• Discovering the power of color
• Kickstarting operations

Additional education and training resources offered by the company will also be featured in the booth, including Owens Corning University, an integrated Tech Stack and business solution partners. 

More Performance

Performance for systems that last and look beautiful is helping make OC America’s most recognized roofing and shingle brand – trusted three times more than other shingle brands, the company said*

The Total Protection Roofing System^ is an engineered system of components that works together to deliver comfort, beauty, and protection. 

Designed with ease-of-installation and precision in mind, IRE visitors can learn more about these innovations. 

Shingles and components on display in the booth will include Class 4 impact-resistant Duration FLEX and Duration STORM shingles and underlayment products DeckDefense and ProArmor.

The booth will also display Titanium and RhinoRoof products, including Titanium FR, PSU30, UDL30, UDL50 and RhinoRoof G and U20.

Owens Corning will also showcase its leadership through science and commitment to advancing the circular economy of shingles. 

The company aspires to two million tons of shingles annually from landfills. It said it continues to increase the use of recycled shingles in asphalt paving and recycle used shingles into new shingles and other industrial applications. 

More Color and Design 

TruDefinition Duration and Duration Designer shingles will be showcased in the booth to help customers “express their style” with a wide range of on-trend colors, including the Color of the Year. 

To further support the selling process, Owens Corning Roofing offers a curated collection of tools contractors can use with homeowners to help them feel more confident in their color selection. 

These tools include style boards, widgets, and the Design EyeQ Roof Visualizer tool, some of which will be showcased in the booth. 

As Owens Corning continues to dominate the conversation on roof color and design inspiration, the company is honored to have been named the “Women’s Choice Award Winner” for the eighth consecutive year.

“With every interaction, we intend to create unmatched value for our customers," said Gunner Smith, Owens Corning Roofing President. “Each year, IRE provides us with an opportunity to further demonstrate how our products and solutions, combined with deep expertise and industry leadership, help contractors grow and win as successful business owners.”  

For more information, visit owenscorning.com.

*2023 Roofing Homeowner Brand Awareness Survey by Owens Corning Roofing and Asphalt LLC

^ Excludes non-Owens Corning roofing products such as flashing, fasteners, pipe boots and wood decking.