Westlake Royal Building Products says it is set to make a significant impact at the 2025 International Roofing Expo next week, Feb. 19-21, at the Henry B. González Convention Center in San Antonio. 

On Monday, Westlake Royal said in a news release that attendees can explore an expanded lineup of roofing solutions, including new nature-inspired color additions to the DaVinci Roofscapes and Newpoint Concrete Roof Tile collections. 

Booth highlights will include live demonstrations of advanced digital tools for contractors, celebrations of industry excellence with the 2024 DaVinci Masterpiece Contractor Awards and hands-on product showcases of Westlake Royal’s comprehensive roofing portfolio.

Westlake Royal Building Products will showcase its comprehensive roofing portfolio in booth #11101, including Newpoint Concrete Roof Tile, DaVinci Roofscapes, US Tile Clay Roofing Products, Unified Steel Stone Coated Roofing and Westlake Royal Roofing Components.

"We're excited to return to the International Roofing Expo with an expanded offering of products and digital solutions that help contractors grow their businesses," said Eric Miller, vice president of sales, Westlake Royal Building Products’ stone and roofing solutions brands. 

"This year, we're particularly proud to showcase our new color additions to our Newpoint Concrete and DaVinci product lines, which provide contractors with even more design options to offer their customers," Miller added.

New and Hot Product Highlights

DaVinci Single-Width Slate’s Nature Crafted Collection will introduce two new colors: Rock Ridge and Aurora. 

Rock Ridge blends dark gray and black hues to mirror the natural presence of iron sulfide, graphite and carbon found in Vermont and New York quarried slate. Aurora, which Westlake said was inspired by the Aurora Borealis, merges soft, mottled greens and purples, making it a “perfect addition” for historical renovations and homes seeking to capture the essence of 1900s architecture.

Check out the latest Newpoint Concrete Roof Tile additions, tailored for regional preferences. Four new nature-inspired colors, Earthen Shadow, Platinum Peak, Tree Bark Blend, and Urban Driftwood, will soon be available in Northern and Southern California. 

Arizona and Nevada will introduce three new hues: Auburn Ridge, Ashen Cove, and Olive Bark. 

Additionally, Cherrywood and Apple Bark will have expanded profiles in Nevada and Arizona, offering more choices for homeowners and builders.

Westlake Royal will showcase its core roofing brands at its booth, highlighting each company's innovation and craftsmanship. This includes:

• DaVinci Roofscapes: Composite shake and slate roofing that combines beauty with durability.
• Newpoint Concrete Roof Tile: Durable concrete tiles known for their strength and timeless appeal.
• Unified Steel: Versatile steel roofing designed for various performance needs.
• US Tile Clay Roofing Products: Sustainable and expertly crafted clay tile.
• Westlake Royal Roofing Components: Essential accessories that enhance roofing performance and longevity.

Project of The Year Recognition

DaVinci will celebrate excellence by showcasing the winners of the 2024 Masterpiece Contractor Project of the Year winners, featuring five residential projects and one commercial project highlighting top-notch craftsmanship and innovative roofing solutions.

The booth will feature several interactive elements designed to help contractors streamline their businesses:

• Live demonstrations of the Ingage digital presentation system
• Roofle lead generation tool demonstrations and consultations
• Tapco Tools brake demonstrations will showcase the precision needed to create a high-quality, finished look for custom exterior trim.

For more information, visit westlakeroyalbuildingproducts.com.

Attendees can visit Westlake Royal Building Products’ Roofing Solutions Booth No. 11101 to learn more about its brands.