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Damato of the Day Is ... "Two Things"

By Rick Damato
November 4, 2010
Mark your calendar. I am marking mine. July 6, 2016, is when I will be able to write my complete and unabashed thoughts on changes coming to the supply chain in the roofing industry. 

Unspeakable Change

Mark your calendar. I am marking mine. July 6, 2016, is when I will be able to write my complete and unabashed thoughts on changes coming to the supply chain in the roofing industry. If I put it all down now it would probably not be published, and if it were, both of my employers might be compelled to fire me. So it will have to wait until I reach full Social Security maturity. Does not mean I intend to retire but at least it will be a little more OK if I were to do something that were to get me fired. So stay tuned.

Heartbreaker

We have reported on the demise of Georgia-based American Shingle and recently submitted a posting to this blog on another large Chapter 7 Bankruptcy coming out of the same area (Georgia Roofing and Construction).

All of the details aren’t clear yet. The Internet has fragmented the news delivery business so much that deep investigative reporting is simply not what it used to be. But in many ways the Internet is allowing for a different kind of investigation; you just have to be patient and dedicated to get to the bottom of an issue.

I received an e-mail from one of American Shingle’s “customers” this morning. The letter writer complained bitterly about the situation, but also mentioned a company who came to the rescue: Cornerstone Roofing. Cornerstone Roofing stepped in to help this pensioner out of a jam. That is point number one to this blog: THIS IS A GREAT BUSINESS/MARKETING OPPORTUNITY FOR ROOFING CONTRACTORS WILLING TO STEP IN AND HELP HOMEOWNERS WHO HAVE BEEN HARMED BY CONTRACTORS WHO TOOK MONEY AND THEN FILED BANKRUPTCY.

This may sound like ambulance-chasing to some, but I think the opportunity is not making money off these people, but the opposite. Going in and really helping out, possibly for little or no profit. The goodwill built could sustain your roofing enterprise for decades. And with the damage to the collective reputations of roofing contractors, it is badly needed at this very time. 

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Rick damato update
Rick Damato is the editorial director of Roofing Contractor. He has held a number of posts in the roofing industry since 1974 and has contributed to the magazine since its inception in 1981. He can be reached at 770-331-7858 or on Twitter @RoofsByRick.
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