search
cart
facebook twitter linkedin youtube instagram Spotify Podcasts Apple Podcasts Spotify Podcasts Apple Podcasts
  • Sign In
  • Create Account
  • Sign Out
  • My Account
  • NEWS
  • TOPICS
    • Cool Roofing
    • Event News
    • Latinos in Roofing
    • Low Slope
    • Legal
    • Metal
    • Project Profiles
    • Roofing Supply Pro
    • Roofing Safety
    • Steep Slope
    • Sustainable Roofing
    • Technology
  • EXCLUSIVES
    • Best of Success
    • Contractor Profile
    • IRE Show
    • Roofing Contractor of the Year
      • Enter Roofing Contractor of the Year
    • Top 100
      • Enter the Top 100
    • Young Guns
    • State of the Industry
  • MULTIMEDIA
    • Videos
    • Podcasts
    • Interactive Spotlights
    • Roofing Quizzes
    • IRE Videos
    • Webinars
    • Photo Galleries
  • PRODUCTS
    • New Products
    • Featured Products
  • COLUMNS
    • Editor's Note
    • Exit Planning
    • Guest Column
  • EVENTS
    • International Roofing Expo
    • Webinars
    • Best of Success Conference
    • Industry Events
  • DIRECTORY
    • Associations
    • Distributors
    • Manufacturer/Supplier
    • Business Services
    • Get Listed
  • MORE
    • Roofing Contractor Newsletters
    • Techos y Más Advisory Board
    • RC Store
    • Roofing Supply Pro
    • Custom Content & Marketing Services
    • Market Research
    • Sponsor Insights
    • Company Spotlights
    • Classifieds
      • Auctions
      • Business For Sale
      • Business Opportunities
      • Equipment For Sale
      • Positions Available
      • Products
      • Safety
      • Software
      • Services
      • Training
    • Contact Us
  • EMAGAZINE
    • eMagazine
    • Advertise
      • Editorial Calendar
      • Contact
    • Archive Issues
  • SIGN UP!

Damato of the Day Is ... "E-mail is Soooo 90s"

By Rick Damato
May 5, 2009
I have been on a rampage trying to kill the fax for years. And I am not so feeble that I can’t remember being on a rampage to get my boss to buy our first fax back in the early 80s. If you do not recall, the fax machine changed everything once it hit that “tipping point” where everyone in business had one. It was great and we could hardly wait to get one.

I have been on a rampage trying to kill the fax for years. And I am not so feeble that I can’t remember being on a rampage to get my boss to buy our first fax back in the early 80s. If you do not recall, the fax machine changed everything once it hit that “tipping point” where everyone in business had one. It was great and we could hardly wait to get one. I am so over it now I am telling people if they need paper to do business with me their opportunity could be at risk.

Not sure when it happened, but we seem to have hit another tipping point with e-mail. Most folks are working with e-mail these days. I even include my mother, whose age will not be mentioned but I do not think she would mind referring to her as a “senior citizen.” Hell, at 57 I am a senior citizen, so you have to get over it, Mom.

Now it appears that e-mail is in danger of being relegated to special duties. Instant messaging (IM) has been around for a long time but most companies have been unwilling to adopt it fearing workers would spend their days sending IM’s. There were also some fears about security, but those have either subsided or were not a big deal to start with.

Facing the fact that poor-performing personnel will find their own ways of performing poorly, it seems that a lot of firms are embracing IM for internal use and we are beginning to see signs of business-to-business use of IM. If you have never used it, it is like cell-phone text messaging only on a personal computer.

As IM seems to be ramping up in the workplace the social networks have begun to make their way into the office. The new water cooler is the personal computer and the whole world is in on the conversation. Facebook is emerging as a powerhouse and businesses are beginning to use the site to promote themselves. Roofing Contractor is no different. Check out the RC page on Facebook and sign up as a “fan.” It is cheap (OK, it is free) and easy (OK, you must know how to turn on your PC). Just put “Roofing Contractor” in the search box from your Facebook homepage and you can “become a fan” with just one more click to join us on Facebook.

This blog has been so much fun to write once a week that I have begun a new experiment, and that is to post daily on Twitter.com. Gotta tell you I do not know how this is going to work out, but here goes. Have a look for yourself at www.twitter.com/RoofsByRick. Fair warning: This will be the unvarnished me … no editorial oversight and not sanctioned by anyone other than myself. Sign up to follow me… I will not be offended.

So, in 2009 stalking is OK but faxing is not. Who knew?

Share This Story

Rick damato update
Rick Damato is the editorial director of Roofing Contractor. He has held a number of posts in the roofing industry since 1974 and has contributed to the magazine since its inception in 1981. He can be reached at 770-331-7858 or on Twitter @RoofsByRick.
You must login or register in order to post a comment.

Report Abusive Comment

Blog Topics

Damato of the Day

Guest Blog

Recent Comments

Helpful post—catching small roofing issues early can save...

This really highlights why “content is king” isn’t...

Your point about coordinating tree removal before a...

A great coach provides structure and clarity. For...

Solar roofs are a big trend and make...

Manage My Account
  • eMagazine Subscription
  • Sign Up for the Newsletter
  • Online Registration
  • Manage My Preferences
  • Subscription Customer Service

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Roofing Contractor audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of Roofing Contractor or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • Female standing in home kitchen doing accounting work from home calculates company financial statement, use calculator fill data results on laptop application, housewife manage family budget
    Sponsored byWatercress Financial

    Paying for a New Roof: What Homeowners Consider and What Contractors Should Know

  • A construction worker surrounded by so much data
    Sponsored byEpicor Software

    Supply Chain Optimization: Overcoming Challenges in the Building Supply Industry

  • Cover-Board-Spray Application
    Sponsored byH.B. Fuller

    Unlock the Power of Spray-Applied Canister Adhesives: Proven Tips for Safer, Faster, Smarter Application

Popular Stories

Police Line

Roofer Killed in Rooftop Fall in Mobile, Alabama

group at ROOFPAC

PHOTOS: IRE 2026 Roundup Gallery from Las Vegas

The Elevate booth at International Roofing Expo 2026

PHOTOS: International Roofing Expo 2026 in Las Vegas

Events

February 18, 2026

2026 State of the Industry Report

This webinar is a must-attend for all roofing contractors who are looking to understand:

  • Industry expectations for residential and commercial sales in 2026 and beyond
  • Market insights related to current and future installation trends
  • Emerging technologies impacting operations and customer care
  • How to address current and future industry challenges
  • Productivity and operational efficiency for improved profits
View All Submit An Event
×

Be in the forefront of the roofing industry!

Join thousands of professionals today. Shouldn’t you know what they know?

JOIN NOW!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletters
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • Instagram
    • YouTube
    • X
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing