search
cart
facebook twitter linkedin youtube instagram Spotify Podcasts Apple Podcasts Spotify Podcasts Apple Podcasts
  • Sign In
  • Create Account
  • Sign Out
  • My Account
  • NEWS
  • TOPICS
    • Cool Roofing
    • Event News
    • Latinos in Roofing
    • Low Slope
    • Legal
    • Metal
    • Project Profiles
    • Roofing Supply Pro
    • Roofing Safety
    • Steep Slope
    • Sustainable Roofing
    • Technology
  • EXCLUSIVES
    • Best of Success
    • Contractor Profile
    • IRE Show
    • Roofing Contractor of the Year
      • Enter Roofing Contractor of the Year
    • Top 100
      • Enter the Top 100
    • Young Guns
    • State of the Industry
  • MULTIMEDIA
    • Videos
    • Podcasts
    • Interactive Spotlights
    • Roofing Quizzes
    • IRE Videos
    • Webinars
    • Photo Galleries
  • PRODUCTS
    • New Products
    • Featured Products
  • COLUMNS
    • Editor's Note
    • Exit Planning
    • Guest Column
  • EVENTS
    • International Roofing Expo
    • Webinars
    • Best of Success Conference
    • Industry Events
  • DIRECTORY
    • Associations
    • Distributors
    • Manufacturer/Supplier
    • Business Services
    • Get Listed
  • MORE
    • Roofing Contractor Newsletters
    • Techos y Más Advisory Board
    • RC Store
    • Roofing Supply Pro
    • Custom Content & Marketing Services
    • Market Research
    • Sponsor Insights
    • Company Spotlights
    • Classifieds
      • Auctions
      • Business For Sale
      • Business Opportunities
      • Equipment For Sale
      • Positions Available
      • Products
      • Safety
      • Software
      • Services
      • Training
    • Contact Us
  • EMAGAZINE
    • eMagazine
    • Advertise
      • Editorial Calendar
      • Contact
    • Archive Issues
  • SIGN UP!
Roofing ProductsSteep Slope RoofingIRE NewsIRE Products

IRE 2024

Atlas Roofing Relaunches StormMaster Shake Shingles at IRE 2024

Features include Core4 technology, Scotchgard Protector by 3M and a Class 4 impact rating

By Art Aisner
atlas-stormmaster.jpg
February 5, 2024

Atlas Roofing Corporation continues to build on the success of its StormMaster Shake shingles by offering significant innovations on the show floor at the 2024 International Roofing Expo. The relaunch of what company officials are calling the most advanced asphalt shingles on the market today highlights several new features that make a dramatic statement.

Those include:

  • Core4 technology
  • HP42 technology
  • Scotchgard Protector by 3M
  • 3M Smog-reducing granule technology
  • Class 4 impact rating
  • Full line of new colors

StormMaster Shake shingles are manufactured with unique proprietary polymer-modified Core4 asphalt technology, allowing them to meet a Class 4 impact rating. Along with superior protection from the elements, the rating provides customers in hail markets access to possible insurance discounts.

For the second consecutive year, Atlas returns to the IRE with shingle products aimed to address resiliency and energy efficiency. The enhancements specifically give the shingle greater resiliency against the damaging impacts of hail. The UL 2218 Class 4 impact rating is the highest rating for impact resistance in asphalt shingles.

And it’s not just homeowners saving money and reducing their environmental impact. The asphalt technology also allows Atlas to reduce energy usage and emissions during the manufacturing process.

Looking beyond impact resistance, StormMaster Shake also incorporates 3M Smog-reducing granules, creating a smog-fighting surface right in any neighborhood. These granules are formulated with a photocatalytic coating that, once activated by sunlight, transforms smog into water-soluble ions, helping to improve air quality.

With 3M Smog-reducing granules, an average-sized roof has the smog-fighting capacity of two to three trees, which improves air quality by helping to remove smog pollutants, one roof at a time.

Through this unique design, Atlas integrates technologically advanced granules into the mix of standard roofing granules used to create the surface that protects the asphalt layer of the shingle. Scotchgard Protector by 3M has been a hallmark of StormMaster Shake shingles for over a decade.

Combining these new innovative technologies with the streak-fighting power of Scotchgard Protector further provides premium protection, design, and color to the roof while adding to the overall performance and aesthetic appeal of every shingle.

In all, with the combination of a Class 4 Impact rating, smog-reducing technology, new beautiful colors and a lifetime warranty against black streaks caused by algae, StormMaster Shake shingles have one of the most innovative sets of features of any asphalt shingle on the market, officials said.

StormMaster Shake can use either StormMaster Hip & Ridge or High-Profile Hip & Ridge as a qualifying component for all Atlas Signature Select Warranty programs. Orders and shipping are currently underway.

KEYWORDS: Atlas Roofing Corporation hail damage IRE (International Roofing Expo) Las Vegas storm preparation

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Artaisner

Art Aisner is Editor-in-Chief of Roofing Contractor and Roofing Supply Pro. He spent the bulk of his career as a multi-media journalist for newspapers and television stations before joining the RC team in 2015. He is the driving force behind the publication’s content development, editorial strategy and other initiatives that serve growing audiences in the roofing space.

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • two-roofers-in-harnesses-on-tile-roof

    How AI Is (and Isn’t) Impacting Roofing Jobs

    A new study from Microsoft shows artificial intelligence...
    Roofing Technology
    By: Chris Gray
  • Baker-Roofing-Company-employees-on-flat-roof-examinining-paperwork

    Exclusive: 2025’s Top 100 Roofing Contractors

    Roofing Contractor's 2025 Top 100 list reveals revenue...
    Top 100 Roofing Contractors
    By: Chris Gray
  • A before and after heat measurement comparison

    How Hot is Too Hot in the Attic?

    If the ventilation is working, how hot should the attic...
    Steep Slope Roofing
    By: Paul Scelsi
You must login or register in order to post a comment.

Report Abusive Comment

Manage My Account
  • eMagazine Subscription
  • Sign Up for the Newsletter
  • Online Registration
  • Manage My Preferences
  • Subscription Customer Service

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Roofing Contractor audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of Roofing Contractor or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • A finished commercial roof, including flashings
    Sponsored byFlashCo

    It’s All in the Details – How to Avoid 4 Common Mistakes with Roofing Accessories

  • Happy mature couple using phone holding credit card making payments. Middle aged older man and woman doing ecommerce shopping on smartphone booking or buying online on mobile sitting at home table.
    Sponsored byWatercress Financial

    Meeting Modern Expectations: Why Offering Financing Is Essential for Roofers Today

  • A roofing contractor stands on a roof behind an American flag
    Sponsored byTAMKO®

    Building Roofs, Building Community: TAMKO’s Lasting Commitment to Veterans and the Military

Popular Stories

TWS Remodeling team

Private Equity Fallout Rocks Roofing; Pros Step In

Malarkey-logo-with-Charles-Collins-headshot

Malarkey Roofing Products Announces New President

roofer-safety-harness-construction.jpg

OSHA's Top 10 Most Cited Violations of 2025

Roofing Contractor Bookstore

Related Articles

  • atlas-logo

    IBHS Ranks Atlas Roofing's StormMaster® Shake Shingles No. 1 for Hail Resistance

    See More
  • IRE-0124-Img01-900.jpg

    2024 International Roofing Expo Set for Super Show

    See More
  • Dr. J

    NBA Legend Dr. J to Deliver First Keynote Address at IRE 2018

    See More

Related Products

See More Products
  • 1119077648.jpg

    Goss's Roofing Ready Reckoner: From Timberwork to Tiles, Fifth Edition

  • roofingconstructionestimatingrevised_web_1.png

    Roofing Construction & Estimating Revised

See More Products
×

Be in the forefront of the roofing industry!

Join thousands of professionals today. Shouldn’t you know what they know?

JOIN NOW!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletters
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • Instagram
    • YouTube
    • X
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2025. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing