search
cart
facebook twitter linkedin youtube instagram Spotify Podcasts Apple Podcasts Spotify Podcasts Apple Podcasts
  • Sign In
  • Create Account
  • Sign Out
  • My Account
  • NEWS
  • TOPICS
    • Cool Roofing
    • Event News
    • Latinos in Roofing
    • Low Slope
    • Legal
    • Metal
    • Project Profiles
    • Roofing Supply Pro
    • Roofing Safety
    • Steep Slope
    • Sustainable Roofing
    • Technology
  • EXCLUSIVES
    • Best of Success
    • Contractor Profile
    • IRE Show
    • Roofing Contractor of the Year
    • Top 100
    • Young Guns
    • State of the Industry
    • Century Club
  • MULTIMEDIA
    • Videos
    • Podcasts
    • Interactive Spotlights
    • Roofing Quizzes
    • IRE Videos
    • Webinars
    • Photo Galleries
  • PRODUCTS
    • New Products
    • Featured Products
  • COLUMNS
    • Editor's Note
    • Exit Planning
    • Legally Speaking
    • Safety Advice
    • Technical Details
    • Guest Column
  • EVENTS
    • International Roofing Expo
    • Webinars
    • Best of Success Conference
    • Industry Events
  • DIRECTORY
    • Associations
    • Distributors
    • Manufacturer/Supplier
    • Business Services
    • Get Listed
  • MORE
    • Roofing Contractor eNews
    • Techos y Más Advisory Board
    • RC Store
    • Roofing Supply Pro
    • Custom Content & Marketing Services
    • Market Research
    • Sponsor Insights
    • Company Spotlights
    • Classifieds
      • Auctions
      • Business For Sale
      • Business Opportunities
      • Equipment For Sale
      • Positions Available
      • Products
      • Safety
      • Software
      • Services
      • Training
    • Contact Us
  • EMAGAZINE
    • eMagazine
    • Advertise
      • Media Kit
      • Editorial Calendar
      • Contact
    • Archive Issues
  • SIGN UP!
Low Slope RoofingRoofing Contractor ProfileSteep Slope Roofing

Sponsored

Contractor Profile: Antis Roofing & Waterproofing

California Residential Roofing Contractor All-In on Giving Back

By Andrew Dietderich
Antis Roofing & Waterproofing

“Antis believes that culture is everything and invests heavily in that culture,” said Karen Inman, president and COO.

Antis Roofing & Waterproofing

Inman atop a roof with other employees of Antis Roofing & Waterproofing.

Antis Roofing & Waterproofing

The team at Antis Roofing & Waterproofing employs superhero and comic book imagery in striving to live up to the company’s motto of “Changing the World, One Roof at a Time!” Photos courtesy of Antis Roofing & Waterproofing.

Antis Roofing & Waterproofing
Antis Roofing & Waterproofing
Antis Roofing & Waterproofing
November 26, 2018

IRVINE, Calif. — Running a roofing company built on a model of giving may seem an unconventional route to making money, but it doesn’t matter at Antis Roofing & Waterproofing — that’s just the way things are done.

From involvement with Ronald McDonald House Charities and Habitat for Humanity to the roughly 60 other local nonprofits touched by the Irvine, Calif.-based company, Antis Roofing & Waterproofing is all-in on what it puts out when it comes to helping others.

The approach, along with the kind of work done by the company’s roughly 100 employees, pays off.

In 2017, Antis Roofing & Waterproofing reported revenue of about $20.2 million — double what it had just two years prior. The company projects revenue to be about the same in 2018.

“Antis struggled during the drought (in California), which lasted more than seven years and coincided with the deep recession,” said Karen Inman, president and COO, Antis Roofing & Waterproofing.

“It might have also been the most pivotal point in the company’s history as founder and CEO Charles Antis took a risk and heavily invested in his employees and company culture; and never wavered from giving back generously to the non-profit partners he was committed to,” Inman said.

“The business turned around in part due to the heavy rain in 2017, in part due to loyal and skilled employees ready to respond to the increase in business, and in part due to brand loyalty influenced by a focus on giving back,” she added.

A Superhero’s Origin

Charles Antis, 56, began his career in roofing in 1984, after moving to southern California from Provo, Utah, where he attended Brigham Young University.

Today, he serves on the board of directors of the National Roofing Contractors Association; as a member of the Roofing Industry Alliance for Progress; as a founding member of National Women in Roofing and is actively involved with the Roofing Technology Think Tank (RT3 — see page 42).

When he went out on his own and started Antis Roofing & Waterproofing in 1989, however, it was risky — if for no other reason than he was married with small children.

But it was during those early days of the company that Antis said he had a profound experience at the home of a single mother that was a potential customer.

“Upon walking in the front door, I was overwhelmed by the strong and distinct smell of mildew. As I stood there, unable to avoid breathing in the toxic air, the youngest daughter grabbed my hand to proudly show off her home,” Antis said.

“When she led me into her bedroom I witnessed a sight I would never forget: four mattresses with moldy bedding,” Antis said. “I realized the family could not afford a new roof, let alone new sheets.”

The struggling entrepreneur scraped together low-cost roofing materials and a group of volunteers to provide a free roof for the family.

“The gratification of helping this family infused me with a passion for giving, and little did I know it would become the impetus for changing my entire business model,” he said.

The spirit of giving and social responsibility inspired Antis to investigate what changes could be made throughout the entire company so that it could give while also keeping the company’s success at the forefront — and enable what the company calls “give-back work.”

“When you know why you exist, outside of making money, it allows not only the leaders, but everybody in the company to make mindful decisions about what’s going to represent the brand the best,” Antis says in a video clip attached to his bio on the Antis Roofing website.

The approach lead the company down a path to eventually get involved with nonprofits like Habitat for Humanity of Orange County. Antis, who also sits on the local chapter’s board, has donated roof installations for more than 75 homes refurbished by the organization in Orange County.

Antis Roofing also is involved with many other nonprofits including the Ronald McDonald House Orange County.

“The key to good giving by way of business is to make sure the giving doesn’t compromise the actual business, but instead adds to it in a complementary way,” Inman said. “With those principals now leading our company’s decisions, the Antis reputation is as much about how we impact our community for good as our reputation for quality craftsmanship and customer service.”

Changing the World, One Roof at a Time

Antis Roofing & Waterproofing serves Orange County, Los Angeles, Inland Empire and San Diego with 100 nonunion employees. The company does 100 percent residential work and is primarily focused on repair and reroofing for homeowner associations (multi-tenant).

“Antis has learned from years of data that our model, which offers proactive maintenance, is a better model for building a profitable, thriving roofing company in the homeowner association market,” Inman said. “Our ability to manage a large volume of small jobs quickly is better than any of our competitors in the roofing industry.” 

Within the niche market it serves, the company aims for a consistent level of quality with an overall goal of living up to its superhero marketing image and motto of “Changing the World, One Roof at a Time!”

Inman said it starts with customer service.

First, she said, there’s a certain level of experience and trust that goes along with being in business for nearly 30 years.

“Customers also trust our longevity and know Antis will be in business to cover the warranty and be a vendor partner for years to come,” said Inman, who is also a board member at RT3.

The company also goes out of its way to meet the needs of multiple touch points (community manager, board, and homeowner) within homeowner associations.

“For every three technicians in the field we employ one back office employee. The standard model throughout the industry is 1 out of 10,” Inman said.

But the company’s efforts of “changing the world, one roof at a time” isn’t always customer-facing.

It also includes creating a culture whereby employees buy into the system not because they have to, but because they naturally want to.

“It begins with a thoughtful recruiting process and a focused onboarding program for every employee,” Inman said.

The process includes participation in the Imperative Purpose Lab, a kind of Myers-Briggs test that indicates exactly how an employee fits into the company now and in the future. Employees also take DiSC assessments, a tool ultimately aimed at improving work productivity, teamwork, leadership, sales, and communication.

Employees are treated well — benefits at Antis Roofing & Waterproofing include health, dental, vision, life insurance, pet insurance, 401k, flexible spending accounts and paid time off. 

“We recognize and reward employees throughout the year with a performance review process, financial incentives, compensation increases, social activities, 16 hours of paid volunteer time and more,” Inman said. “One of the highlights is adopted from a tradition in Mexico called Aguinaldo, an annual Christmas bonus given to every employee. The result of the many efforts is that Antis has a 93 percent employee retention rate.

“Antis believes that culture is everything and invests heavily in that culture,” Inman said.

Safety and training take place regularly at Antis Roofing & Waterproofing.

All field technicians are 10-hour OSHA-certified and all supervisors are OSHA 30-certified.

Field employees are brought together monthly for ongoing safety and compliance training.

The company has a full-time safety manager focused on employee safety. That’s resulted in safety campaigns with titles like “No Lost Time” and “Zero Injuries.”

Field training also is conducted. In the last year, for example, technicians were cross-trained to develop skills across the different types of roofing systems offered by the company.

“The goal is to educate and inspire employees, focusing heavily on being aware of their surroundings,” Inman said.

Into the Future

Growth at Antis Roofing & Waterproofing received a boost in 2017 thanks to a lot of help from Mother Nature.

Heavy rains that had long been absent returned, and projects that had been put off due to drought conditions could no longer be ignored. Employees also were ready for an influx of business, Inman said.

“2017 was our best year because Antis was poised and ready to handle growth of more than 40 percent,” she said. “That year brought more rain than our region had seen since 2010.”

Drought conditions returned this year, prompting the company to count on large reroofing contracts for growth.

After consistently serving customers in good times and bad, Inman said she believes the company is in good position.

“Despite a competitive marketplace, Antis is a trusted brand and the timing is right with condominium projects aging and the need for a strategic roofing partner for long-term solutions,” she said.

KEYWORDS: Antis Roofing & Waterproofing California charities and foundations Habitat for Humanity

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Ad mug 233x300

Andrew Dietderich is the managing editor of Roofing Contractor and can be reached at dietdericha@bnpmedia.com.

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • Roofing Contractor Group Publisher Jill Bloom

    Physics, the Power of Authenticity and You

    In February's Publisher's Note, Jill Bloom describes a...
    Columns
    By: Jill Bloom
  • The Family Food Fare supermarket in Midland, Mich.

    ‘Rooftop Ninja’ Discovered Living on Roof, Inside Grocery Sign

    A bizarre tale out of Midland, Mich.: a woman dubbed the...
    Roofing News
    By: Bryan Gottlieb
  • A before and after heat measurement comparison

    How Hot is Too Hot in the Attic?

    If the ventilation is working, how hot should the attic...
    Columns
    By: Paul Scelsi
You must login or register in order to post a comment.

Report Abusive Comment

Manage My Account
  • eMagazine Subscription
  • Sign Up for the eNewsletter
  • Online Registration
  • Manage My Preferences
  • Subscription Customer Service

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Roofing Contractor audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of Roofing Contractor or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • TAMKO Titan XL Shingles
    Sponsored byTAMKO®

    Built for Business: How Titan XT® Shingles Keep Proving Their Value

  • An overhead view of a residential block
    Sponsored byCBIZ CompuData

    From Spreadsheets to Strategy: How Roofing Companies Can Transform Financial Operations

  • Snow Guard Solutions for Metal Roofs by S-5!
    Sponsored byS-5!

    Safeguard Your Building: How Snow Guards Prevent Costly Roof & Property Damage

Popular Stories

The Home Depot is weighing a bid for GMS. The potential offer would pit the retail giant against QXO Inc.

UPDATE: Home Depot Pushes QXO Out of GMS Pursuit

Florida has become the focal point for construction-site raids, attracting national attention and altering labor dynamics throughout the industry.

Florida Emerges as the Epicenter of ICE Raids

Brad Jacobs, chairman and CEO of QXO, offers $5 billion to acquire GMS, a major distributor of gypsum and interior building products.

QXO Sets Its Sights on GMS in $5 Billion Offer

Roofing Contractor Webinar

Events

December 3, 2025

The Premier Roofing Conference: Best of Success

Join roofing professionals from across the nation at the 2025 Best of Success conference, the ultimate destination for roofing professionals seeking the latest industry insights and networking opportunities. Pick up strategies for critical challenges like workforce shortage with innovative solutions, explore the latest advancements in roofing technology and sustainable practices, and gain valuable insights from industry leaders on navigating the evolving roofing landscape.

View All Submit An Event

Related Articles

  • contractor profile

    Contractor Profile: Z Roofing & Waterproofing

    See More
  • Antis MVP Award Victorino Trujillo-Montez

    Antis Roofing & Waterproofing Team Member Named Winner in Roofing Industry MVP Awards

    See More
  • CP-Img1-900 (1).jpg

    Contractor Profile: Kodiak Roofing & Waterproofing

    See More

Related Products

See More Products
  • sur.png

    Contractor's Survival Manual Revised Book

See More Products
×

Be in the forefront of the roofing industry!

Join thousands of professionals today. Shouldn’t you know what they know?

JOIN NOW!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • eNewsletter
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • Instagram
    • YouTube
    • X
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2025. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing