search
cart
facebook twitter linkedin youtube instagram Spotify Podcasts Apple Podcasts TikTok Spotify Podcasts Apple Podcasts TikTok
  • Sign In
  • Create Account
  • Sign Out
  • My Account
  • NEWS
  • TOPICS
    • Cool Roofing
    • Event News
    • Latinos in Roofing
    • Low Slope
    • Legal
    • Metal
    • Project Profiles
    • Roofing Supply Pro
    • Roofing Safety
    • Steep Slope
    • Sustainable Roofing
    • Technology
  • EXCLUSIVES
    • Best of Success
    • Contractor Profile
    • IRE Show
    • Roofing Contractor of the Year
    • Top 100
    • Young Guns
    • State of the Industry
  • MULTIMEDIA
    • Videos
    • Podcasts
    • Roofing Quizzes
    • IRE Videos
    • Webinars
    • Infographics
  • PRODUCTS
    • New Products
    • Featured Products
  • COLUMNS
    • Editor's Note
    • Exit Planning
    • Guest Column
  • EVENTS
    • International Roofing Expo
    • Webinars
    • Best of Success Conference
    • Industry Events
  • DIRECTORY
    • Associations
    • Distributors
    • Manufacturer/Supplier
    • Business Services
    • Get Listed
  • MORE
    • Roofing Contractor Newsletters
    • Techos y Más Advisory Board
    • RC Store
    • Roofing Supply Pro
    • Custom Content & Marketing Services
    • Market Research
    • Sponsor Insights
    • Company Spotlights
    • Classifieds
      • Auctions
      • Business For Sale
      • Business Opportunities
      • Equipment For Sale
      • Positions Available
      • Products
      • Safety
      • Software
      • Services
      • Training
    • Contact Us
  • EMAGAZINE
    • eMagazine
    • Advertise
      • Editorial Calendar
      • Contact
    • Archive Issues
  • SIGN UP!
Roofing News

ATAS Sales Team Tackles Roofing 101

June 8, 2010
ATAS International Inc., a manufacturer of metal roofing, and wall and ceiling panels for commercial and residential applications, recently implemented a continuing education program for its sales team. 

ATAS International, Inc. has implemented a continuing education program for its sales team. The team consists of (back row to front row, left to right) Glenn Hechler, Sam Gaugler, Mark Bus, Lee Ann Slattery; Bruce Mosser, Matt Collins, Lynn Benninghoff; Mike Delong, Dale Sargent, Robert Crane; Ernie Kortevely, Raquel McGee, Renee Williams, Lori Morrow; Derek Savage, David Weidl, Rob Szatkowski, Matt Hutchison; and Stevi Jerrold, Steve Minunni, Brett Barker, Robert Muehlenbrock, Shawn Green, Mark Toth, and Mike Talaga.


ALLENTOWN, Pa. - ATAS International Inc., a manufacturer of metal roofing, and wall and ceiling panels for commercial and residential applications, recently implemented a continuing education program for its sales team. As part of the program - known as ATAS SMARTS (Setting Myself Apart from Regular Territory Salespeople) - all ATAS sales team members completed Roofing 101, an online course offered by the National Roofing Contractors Association.

“Continuing education is extremely important because it ensures our employees are up to date on all industry knowledge, design and construction processes, documentation, codes and sustainable building trends,” said Jim Bush, vice president of sales for ATAS. “Because of the SMARTS program, the ATAS sales team will have the tools they need to perform their jobs better and fully serve their customers.”

The Roofing 101 course covers low-slope and steep-slope roofing, including topics such as design, installation, maintenance, safety, building code compliance and energy efficiency.

“We thought it was important for the sales team to start at the beginning, no matter their years of experience in the roofing industry, and progress together as they earn more credits for the SMARTS program,” Bush said.

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • Roofing Contractor's Top 100

    Benchmarking the Best in Roofing

    The 2026 Top 100 roofing contractors are revealed,...
    Top 100 Roofing Contractors
    By: Art Aisner and Tanja Kern
  • KEE membrane application on a roof

    A Beginner’s Guide to Single-Ply Roofing Membranes

    While PVC and TPO appear extremely similar, the chemistry...
    Low Slope Roofing
    By: Peter Gross
  • A couple stands facing a very nice home

    The Homeowner's Roofing Journey in 2026

    RC asked homeowners what their roofing journey was like,...
    Steep Slope Roofing
    By: Art Aisner
You must login or register in order to post a comment.

Report Abusive Comment

Manage My Account
  • eMagazine Subscription
  • Sign Up for the Newsletter
  • Online Registration
  • Manage My Preferences
  • Subscription Customer Service

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Roofing Contractor audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of Roofing Contractor or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • A finished comercial roof with a white coating
    Sponsored byFlashCo

    Best Practices for Allocating Scarce Labor Resources: Don’t Forget the Accessories

  • A metal roof
    Sponsored byWestlake Royal Building Products

    Metal Roofing Products That Protect Homes from Hurricanes and Build Pro Reputations

  • 3 men standing on a loading dock near a semi truck
    Sponsored by10X Roofing

    Why Good Roofers Struggle to Grow

Popular Stories

Roofing Contractor's October 2026 line up of Young Guns

Young Guns Build Connections for Success

contractor

Texas Roofing Company Ordered to Pay $2M in Fraud Case

A home with metal roofing

Metal Roofing Outlook 2026 and Beyond

Events

July 28, 2026

How Top Home Services Companies Turn Every Conversation Into Predictable Revenue

On Demand In this webinar, we'll outline how top contractors are turning every conversation into predictable revenue by coaching every comfort advisor visit, not just the ones a manager rides along on.

September 24, 2026

The 7 Promotes to Grow Your Roofing Business

On-Demand Most roofing owners are great at the work. Knowing how to communicate what you do, why it matters, and what sets your business apart is just as important.

This session breaks down the 7 Promotes every roofing owner should know. From your personal story and value proposition to your hiring pitch, each one helps you communicate more clearly with homeowners, employees, and potential hires.

View All Submit An Event

Related Articles

  • ATAS Sales Team Tackles Roofing 101

    See More
  • Clemson-roofing-curriculum-1

    Roofing 101: Roofing Alliance Sponsors College Course Focused on Roofing

    See More
  • Kyle Ferenc, CSI, and Cathy Parrino (pictured) received ATAS International’s annual Malan S. Parker Award.

    ATAS International Announces 2023 ‘Sales Team of the Year’

    See More

Events

View AllSubmit An Event
  • October 7, 2026

    Smarter Sales: How One Company Scaled Cost-Effectively 

    On-Demand Growth looks different for every business. But for a lot of roofing companies, it starts with the same challenge: a sales team stretched too thin, spending more time on admin than on closing deals. Every hour a rep spends chasing leads, scheduling appointments, or handling administrative work is an hour not spent selling. Over time, that gap can quietly stall growth.Hiring your first sales support team member is a major milestone. Knowing what comes next, when to add another person, what role to prioritize, and how to keep scaling without losing momentum, is the harder part.
View AllSubmit An Event
×

Be in the forefront of the roofing industry!

Join thousands of professionals today. Shouldn’t you know what they know?

JOIN NOW!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletters
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • Instagram
    • TikTok
    • YouTube
    • X
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing