Stronghouse, a national leader in roofing and exterior services, appointed Troy Baker as the company’s chief revenue and operating officer.

Baker will be responsible for leading Stronghouse’s integrated sales, marketing, and operational strategies across key business lines, including retail, storm response, and national accounts.

Baker brings over 35 years of experience in the building and remodeling industry, including 25 years in senior leadership roles. Most recently, he held sales and marketing positions at SRS Distribution Inc., over a 15-year tenure, he forged national partnerships and expanded programs through strategic initiatives most notably under his leadership as vice president of national accounts. 

“I’m passionate about building high-performing teams through strong alignment, disciplined execution, and cross-channel growth that spans multiple revenue channels,” says Baker. “I’m looking forward to contributing to Stronghouse’s continued success and momentum.”

Baker’s leadership will be key in strengthening and scaling Stronghouse's current portfolio, and his unique perspective across both distribution and operations brings a comprehensive understanding of how to unify local execution with national scale. 

“Troy brings deep industry experience and a strong track record of driving results,” said Russ Reynolds, CEO of Stronghouse. “As we continue building the premier platform for exterior services, his leadership is instrumental toward our growth goals to diversify and grow the geographies and service lines and ultimately deliver even greater value to our customers.”

Stronghouse is a roof replacement and repair and other exterior home services platform from O2 Investment Partners, a Midwestern-based private equity firm.