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Western States Roofing Contractors Association (WSRCA) was established in 1974 and is a non-profit regional association of roofing, roof deck and waterproofing contractors and industry-related associate members. WSRCA is dedicated to promoting professionalism by providing leadership for the prosperity of its members through benefits and annual trade show, The Western Roofing Expo.
Viera began his role as executive director for the WSRCA on Aug. 1. He has 19 years of knowledge and experience with the WSRCA, where he recently served as the director of expo and events.
One of the roofing industry's first-ever virtual expos, held by the Western States Roofing Contractors Association, had more than 700 registered attendees roam its virtual show floor.