Tom Hanks in the movie “Forrest Gump” said, “Life is like a box of chocolates. You never know what you’re going to get.” 

 "You never get a second chance to make a first impression.”  

 Traditional advertising attempted to interrupt, disengage and refocus attention from what the audience was doing to promote a product or service. 

There is no silver bullet in marketing, no secret to positive brand recognition or a constant stream of leads.

 Michael Gerber in his book The E-Myth talks about how most roofing companies fail because they are started by excellent roofers with little business knowledge.