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2008 Case Study: Hy-Tech Products: Industry Leaders in Service, Innovation

June 30, 2008

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Hy-Tech Products is widely recognized as the Midwest’s premier supplier of commercial roofing equipment.


Cleveland-based Hy-Tech Products, widely recognized as the Midwest’s premier supplier of commercial roofing equipment, is staying on top of the industry by expanding its excellent customer service into the online world, through the redevelopment of its two Web sites — Hy-TechRoof.com and Hy-TechRoofDrains.com.

“Customer service has always been the anchor of our business and the key to our success,” said Kenneth Paine, president of Hy-Tech Products. “As more of our customers look to the Web to find the information and products they need, we are continuously evolving our Web sites to make sure that they are easy to use, and really help customers through their buying process.”

Hy-TechRoof.com — Equipment, Supplies and Service

On June 1, Hy-Tech Products made it easier to find and request pricing for quality roofing equipment from today’s top manufacturers with the launch of its brand new Web site — www.Hy-TechRoof.com.

Visitors can browse through Hy-Tech’s full inventory of roofing equipment by exploring nine product categories, searching by manufacturer name or simply typing the product name into the site’s search bar.
Requesting a quote is made simpler with the addition of a new shopping cart feature, which enables visitors to create a list of products for which they’d like pricing. After they are done browsing, visitors can click the Request a Quote button, which immediately alerts Hy-Tech, who then responds with pricing within 24 hours.

Visitors to the new Hy-Tech Roof site will also notice a new Used Equipment section that displays its full inventory of refurbished equipment for sale. Hy-Tech’s team of technicians continuously restore used roofing equipment, which is then resold at a fraction of the cost of a brand new model. The result — customers receive quality, reliable roofing equipment at a significant savings.

Hy-TechRoofDrains.com — Spec Drains and Replacement Parts

Additionally, Hy-Tech recently redesigned its Roof Drain site — www.Hy-TechRoofDrains.com. Launched in 2004, this Web site revolutionized the roofing industry by helping contractors find spec drains from all the major brands, including Smith, Wade, Zurn and Josam, as well as any type of replacement part using the site’s Drain Wizard. The Drain Wizard makes it simple, quick and convenient to find every dome, ring and accessory — no matter how old or unique.

About Hy-Tech Products

Hy-Tech serves all commercial roofing needs throughout the Midwest by distributing equipment from some of the top brands in the industry, such as Leister, Garlock and FallTech.

Hy-Tech Products understands that business revolves around meeting deadlines and staying on schedule, and there is no time for broken down equipment or late deliveries. For this reason, Hy-Tech will always be there to provide customers with the best service possible, to always meet deadlines and exceed expectations.



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