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 Where is the next generation of roofing business owners coming from? And what can they tell the old guard?  

 Kent Tolley analyzed the challenges contractors are currently facing in a session titled “NRCA Update: Issues and Opportunities.”

 The folks Deer Park Roofing in Cincinnati recycle just about everything: asphalt shingles, EPDM, TPO, PVC, steel, aluminum, copper and insulation.  

According to Rob Puleo, there are a lot of compelling reasons to use video to get your message across to prospective customers, including the 35 hours of video uploaded to YouTube every minute and the two billion videos viewed each month on Facebook. 

 Football teams are always recruiting and always strengthening their bench, so why don’t businesses do the same thing?  

 Do the math: If 15 percent of leak calls result in follow-up maintenance and the average maintenance ticket is $2,000 with a profit of $1,000 per job, then 500 leak calls result in 75 jobs — and $75,000 in profits.  

 Steve Little, president of KPost Company in Dallas, shared the successful strategies his company uses in a session titled “Implementing Your Company Culture for Maximum Results.”  

 Ken Kelly is president of Kelly Roofing in Naples, Fla. He’s also a Wing Commander with Angel Flights Southeast, and he coordinates and flies missions to help people in need of emergency medical assistance.  

 Governmental regulations and their enforcement are always a key concern for roofing contractors, and the rules of the Occupational Safety and Health Administration (OSHA) were in the news a lot this year, as OSHA issued new residential fall protection enforcement guidelines.  

 Ricardo González is the founder and CEO of Bilingual America.