Victor Smolyanov had little choice when he started his own residential roofing company in suburban Detroit. As an immigrant with no family business legacy to settle into, and little formal training in business, he focused on what he could control: his company culture and how he treated customers.
More than a dozen years later, he's piloting Victors Roofing into a formidable presence in southeast Michigan’s roofing market, and is expected to generate roughly $12.5 million in revenue this year. He’s been able to do it by staying true to those two fundamental principles.