As the CEO of Arocon Roofing and Construction in Westminster, Md., Chris Toleman knows a thing or two about building and maintaining a solid business reputation. During his session at this year’s Best of Success conference, Toleman, with the help of his colleague, Katie Hyrkas, enlightened the audience on how reputation works, and how to create a positive one for your own business. He began by explaining that reputation is marketing for your business, and this marketing occurs in four stages: attracting customers, converting them, closing the deal and delighting them with your superior service.
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