Attendees at the 2015 Best of Success seminar learned about leadership and business philosophies from two very distinct perspectives: the head of a small roofing company growing rapidly in a notoriously competitive roofing market; and the head of a roofing conglomerate that continues to expand its national footprint.
Mark Santacrose, CEO and president of Tecta America, discussed how his company targets and evaluates roofing companies that have something to add to their portfolio. After 22 acquisitions of companies that vary in size, specialties and market share, Santacrose said a great deal of it centers around valuing risk and putting a price on it, which is difficult to do.