Roofing Contractor launched its Homeowners Survey to give residential contractors insights about their customers’ preferences. In this free 30-minute webinar, Roofing Contractor’s Chris King and IKO’s John DeRosa will share highlights from the most recent consumer research study and explain how those insights can help contractors improve their own sales presentations. The Homeowners Survey was designed to determine how homeowners found contractors and identify the key drivers behind the customers’ decision to choose one contractor over another. The contrast between the contractors contacted for a quote and the contractor who they ultimately hired reveals several key areas in which contractors can differentiate themselves form the competition and land the job.
During this seminar, the presenters will:
- Review the findings from a research study of homeowners who recently received a new roof to gain an understanding of how many contractors homeowners typically contact, how they prefer to receive estimates and the most common sources of referrals.
- Explore the reasons homeowners chose the contractors they did, the importance of price in consumers’ decision-making process and how homeowners rated their job satisfaction after the installation.
- Detail homeowners’ expectations and explain how contractors exceed those expectations while differentiating themselves from their competitors during the sales process.
Can't attend live? Register to view the webinar on-demand!
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