Every business has a common goal: To make more money. In my 25 years as a business professional in the home improvement sector, I’ve seen firsthand the power financing can provide for increased sales, customer loyalty, referrals, and job satisfaction. By implementing or improving an existing financing program within your business, you too, can reap the profits. It’s a simple “best business practice” that shouldn’t be ignored.
Second-look financing in particular, is a tool that enables contractors to access a credit segment that nearly half of the American population falls into: customers with credit scores below 670. Mr. Roof, RC’s 2016 Roofing Contractor of the Year, recently incorporated Fortiva Retail Credit’s financing program to reach this impaired-credit segment. Robert Starr, Mr. Roof’s vice president of sales and operations, shared some of the benefits throughout this column.