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    <title>Roofing Supplier Sales &amp; Marketing</title>
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      <![CDATA[Elevate Your roofing distribution strategy: Explore cutting-edge tools, sales tactics, and industry trends driving success for distributors nationwide.
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      <title>Maverick AI Launches Outreach Tool for Commercial Roofers</title>
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        <![CDATA[<p><style type="text/css">
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</style>Startup says AI-driven outreach helps roofing contractors identify and contact property decision-makers, generating qualified leads without relying on traditional B2B data platforms.</p>]]>
      </description>
      <guid>http://www.roofingcontractor.com/articles/102109</guid>
      <pubDate>Mon, 13 Apr 2026 16:00:00 -0400</pubDate>
      <link>https://www.roofingcontractor.com/articles/102109-maverick-ai-launches-outreach-tool-for-commercial-roofers</link>
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      <title>MuleHide Promotes Matt Bost to Regional Director Southeast</title>
      <description>
        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">In his new role, Bost heads the region encompassing Alabama, Florida, Mississippi and part of Georgia.&nbsp;</span></p>]]>
      </description>
      <guid>http://www.roofingcontractor.com/articles/102080</guid>
      <pubDate>Wed, 08 Apr 2026 06:00:00 -0400</pubDate>
      <link>https://www.roofingcontractor.com/articles/102080-mulehide-promotes-matt-bost-to-regional-director-southeast</link>
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      <title>84 Lumber Honors Top Performers</title>
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        <![CDATA[<section data-scroll-anchor="true" data-testid="conversation-turn-2" data-turn="assistant" data-turn-id="request-WEB:0692e05d-0bcf-46ad-b391-b10fa209fc91-0"><div data-message-author-role="assistant" data-message-id="9f5e6e55-e443-465e-b855-c46738e9dd95" data-message-model-slug="gpt-5-3-instant" data-turn-start-message="true" tabindex="0"><p data-end="375" data-is-last-node data-is-only-node data-start="244">84 Lumber spotlights top talent at annual awards, honoring standout leaders and rising stars across the organization.</p></div></section><div data-edge="true"></div>]]>
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      <guid>http://www.roofingcontractor.com/articles/102020</guid>
      <pubDate>Fri, 20 Mar 2026 08:00:00 -0400</pubDate>
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      <title>IKO's Top Color Pick Shows Roofing Trends Returning to Nature</title>
      <description>
        <![CDATA[<p>In talking with roofing contractors about the trends they're seeing in shingle color selection, IKO offers its assessment of the latest trends in asphalt shingles and examples from its Dynasty and Nordic lines.</p>]]>
      </description>
      <guid>http://www.roofingcontractor.com/articles/101684</guid>
      <pubDate>Tue, 23 Dec 2025 06:00:00 -0500</pubDate>
      <link>https://www.roofingcontractor.com/articles/101684-ikos-top-color-pick-shows-roofing-trends-returning-to-nature</link>
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      <title>CertainTeed Rebrands Grace Vycor Underlayment to Vycor</title>
      <description>
        <![CDATA[<p>CertainTeed is streamlining the branding of its underlayment as part of its continued integration of the Grace Construction Products portfolio into the Saint-Gobain family.</p>]]>
      </description>
      <guid>http://www.roofingcontractor.com/articles/101516</guid>
      <pubDate>Tue, 04 Nov 2025 12:00:00 -0500</pubDate>
      <link>https://www.roofingcontractor.com/articles/101516-certainteed-rebrands-grace-vycor-underlayment-to-vycor</link>
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      <title>TRI-BUILT Begins Nationwide Search for 2025 'Top Dogs'</title>
      <description>
        <![CDATA[<p>Want to honor your four-legged best friend? TRI-BUILT, QXO's private label brand, is once again asking customers to showcase their loyal canine companions with its 2026 TRI-BUILT Top Dogs Calendar.</p>]]>
      </description>
      <guid>http://www.roofingcontractor.com/articles/101464</guid>
      <pubDate>Tue, 21 Oct 2025 11:00:00 -0400</pubDate>
      <link>https://www.roofingcontractor.com/articles/101464-tri-built-begins-nationwide-search-for-2025-top-dogs</link>
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      <title>SOPREMA Unifies Tropical Roofing Under One National Brand
</title>
      <description>
        <![CDATA[<p data-end="509" data-start="308">SOPREMA US completes Tropical Roofing Products’ full rebrand by year-end, ensuring the same trusted coatings with refreshed packaging and a unified customer experience.</p>
<p data-end="970" data-start="511"><br></p>]]>
      </description>
      <guid>http://www.roofingcontractor.com/articles/101452</guid>
      <pubDate>Fri, 17 Oct 2025 10:25:00 -0400</pubDate>
      <link>https://www.roofingcontractor.com/articles/101452-soprema-unifies-tropical-roofing-under-one-national-brand</link>
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    <item>
      <title>METALCON 2025 ‘Top Product Awards’ Submissions Call</title>
      <description>
        <![CDATA[<p>METALCON 2025 invites exhibitors to enter its Top Product Awards, recognizing the latest innovations in metal construction. Winners will be announced Oct. 22, 2025, in Las Vegas.</p>]]>
      </description>
      <guid>http://www.roofingcontractor.com/articles/100935</guid>
      <pubDate>Fri, 13 Jun 2025 14:00:00 -0400</pubDate>
      <link>https://www.roofingcontractor.com/articles/100935-metalcon-2025-top-product-awards-submissions-call</link>
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    <item>
      <title>Tariffs Continue To Impact Construction Prices In Latest Report, Says ABC</title>
      <description>
        <![CDATA[<p>As tariffs rise and court battles play out, contractors are bracing for higher material costs and ways to stay ahead of the curve.</p>]]>
      </description>
      <guid>http://www.roofingcontractor.com/articles/100934</guid>
      <pubDate>Fri, 13 Jun 2025 07:00:00 -0400</pubDate>
      <link>https://www.roofingcontractor.com/articles/100934-tariffs-continue-to-impact-construction-prices-in-latest-report-says-abc</link>
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    <item>
      <title>MFM Building Products Hires New Okla. Representation </title>
      <description>
        <![CDATA[<p>MFM Building Products has partnered with Walco Building Products to represent its waterproofing line in Oklahoma, serving contractors, architects and distributors.</p>]]>
      </description>
      <guid>http://www.roofingcontractor.com/articles/100808</guid>
      <pubDate>Thu, 15 May 2025 00:00:00 -0400</pubDate>
      <link>https://www.roofingcontractor.com/articles/100808-mfm-building-products-hires-new-okla-representation</link>
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    <item>
      <title>Owens Corning Q1 Earnings Beat Expectations</title>
      <author>gottliebb@enr.com (Bryan Gottlieb)</author>
      <description>
        <![CDATA[<p>Owens Corning's Q1 sales surged 25% to $2.53B, boosted by its Doors unit, but profits slipped and tariffs loom as the company braces for continued market shifts.</p>]]>
      </description>
      <guid>http://www.roofingcontractor.com/articles/100786</guid>
      <pubDate>Thu, 08 May 2025 01:37:28 -0400</pubDate>
      <link>https://www.roofingcontractor.com/articles/100786-owens-corning-q1-earnings-beat-expectations</link>
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    <item>
      <title>Westlake Misses Expectations for Q1 2025 </title>
      <author>gottliebb@enr.com (Bryan Gottlieb)</author>
      <description>
        <![CDATA[<p>Westlake reported a sharp Q1 profit drop amid high costs and housing market slowdowns, prompting cost cuts and capex reductions despite strong cash reserves.</p>]]>
      </description>
      <guid>http://www.roofingcontractor.com/articles/100773</guid>
      <pubDate>Tue, 06 May 2025 09:34:28 -0400</pubDate>
      <link>https://www.roofingcontractor.com/articles/100773-westlake-misses-expectations-for-q1-2025</link>
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      <title>MuleHide Welcomes Drew Buchanan as Blue Ridge Territory Manager</title>
      <description>
        <![CDATA[<p>Drew Buchanjan will be MuleHide's lead contact with customers in a territory that spans western North Carolina, southwestern Virginia, eastern Tennessee and western South Carolina.</p>]]>
      </description>
      <guid>http://www.roofingcontractor.com/articles/100766</guid>
      <pubDate>Fri, 02 May 2025 13:00:00 -0400</pubDate>
      <link>https://www.roofingcontractor.com/articles/100766-mulehide-welcomes-drew-buchanan-as-blue-ridge-territory-manager</link>
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    <item>
      <title>ABC Supply Co. Names Seth Harcus Manager of its Eastern Canada District</title>
      <description>
        <![CDATA[<p>ABC Supply promotes Seth Harcus to Eastern Canada district manager, citing his industry expertise, leadership, and commitment to customer partnerships.&nbsp;</p>]]>
      </description>
      <guid>http://www.roofingcontractor.com/articles/100640</guid>
      <pubDate>Mon, 31 Mar 2025 00:00:00 -0400</pubDate>
      <link>https://www.roofingcontractor.com/articles/100640-abc-supply-co-names-seth-harcus-manager-of-its-eastern-canada-district</link>
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      <title>LP Building Solutions Honored by Beacon, BMR and Lumbermen’s Inc.</title>
      <description>
        <![CDATA[<p>LP Building Solutions earned three major industry honors for its innovation and partnerships, including Beacon’s Trail Blazer Award and Vendor of the Year from BMR and Lumbermen’s Inc..</p>]]>
      </description>
      <guid>http://www.roofingcontractor.com/articles/100547</guid>
      <pubDate>Mon, 03 Mar 2025 11:26:19 -0500</pubDate>
      <link>https://www.roofingcontractor.com/articles/100547-lp-building-solutions-honored-by-beacon-bmr-and-lumbermens-inc</link>
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      <title>Product, Labor and Sales: What Distributors Need to Know for 2025</title>
      <description>
        <![CDATA[<p>Our latest report dives into what contractors are buying and selling, along with what keeps them up at night. Find out how to best partner with your contractor customers to win in 2025.</p>]]>
      </description>
      <guid>http://www.roofingcontractor.com/articles/100437</guid>
      <pubDate>Wed, 12 Feb 2025 05:00:00 -0500</pubDate>
      <link>https://www.roofingcontractor.com/articles/100437-product-labor-and-sales-what-distributors-need-to-know-for-2025</link>
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    <item>
      <title>VIDEO: What’s Your Elevator Speech?</title>
      <description>
        <![CDATA[<p>Having an elevator pitch is handy but it shouldn’t be your go-to move. John DeRosa of SRS Distribution shares what sales reps should focus on when talking with customers.</p>]]>
      </description>
      <guid>http://www.roofingcontractor.com/articles/100141</guid>
      <pubDate>Wed, 20 Nov 2024 08:00:00 -0500</pubDate>
      <link>https://www.roofingcontractor.com/articles/100141-video-whats-your-elevator-speech</link>
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    </item>
    <item>
      <title>VIDEO: Get Leads For Your Contractors!</title>
      <description>
        <![CDATA[<p>Wade Baughn, vice president of American Home Systems, shares some unique ways distributors can help customers generate leads.</p>]]>
      </description>
      <guid>http://www.roofingcontractor.com/articles/100104</guid>
      <pubDate>Fri, 08 Nov 2024 09:00:00 -0500</pubDate>
      <link>https://www.roofingcontractor.com/articles/100104-video-get-leads-for-your-contractors</link>
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    </item>
    <item>
      <title>Owens Corning Toasts the 2025 Shingle Color of the Year: Merlot</title>
      <description>
        <![CDATA[<p>Cheers! Owens Corning has revealed its 2025 Shingle Color of the Year as "Merlot," replicating the deep, earthy reds found in wine.</p>]]>
      </description>
      <guid>http://www.roofingcontractor.com/articles/100058</guid>
      <pubDate>Fri, 25 Oct 2024 08:00:00 -0400</pubDate>
      <link>https://www.roofingcontractor.com/articles/100058-owens-corning-toasts-the-2025-shingle-color-of-the-year-merlot</link>
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    <item>
      <title>VIDEO: 3 Tips for Talking Technology with Customers</title>
      <description>
        <![CDATA[<p>Even if your software solutions are amazing, what good are they if you can’t show how valuable they are to your customers? John DeRosa of SRS Distribution explains how to talk to contractors about technology.</p>]]>
      </description>
      <guid>http://www.roofingcontractor.com/articles/100000</guid>
      <pubDate>Mon, 14 Oct 2024 08:00:00 -0400</pubDate>
      <link>https://www.roofingcontractor.com/articles/100000-video-3-tips-for-talking-technology-with-customers</link>
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    <item>
      <title>TRI-BUILT Begins Search for its 2025 'Top Dogs'</title>
      <description>
        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">Beacon customers can submit photos of their furry companion for the chance to be featured in TRI-BUILT's 2025 Top Dogs calendar and win a $1,000 donation to their favorite rescue mission.</span></p>]]>
      </description>
      <guid>http://www.roofingcontractor.com/articles/99911</guid>
      <pubDate>Fri, 20 Sep 2024 10:00:00 -0400</pubDate>
      <link>https://www.roofingcontractor.com/articles/99911-tri-built-begins-search-for-its-2025-top-dogs</link>
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    <item>
      <title>VIDEO: Becoming a Reliable Resource for Your Customers</title>
      <description>
        <![CDATA[<p>Providing supplies for roofing contractors is great, but distributors can set themselves and their customers up for success with a few simple steps.</p>]]>
      </description>
      <guid>http://www.roofingcontractor.com/articles/99836</guid>
      <pubDate>Thu, 05 Sep 2024 07:00:00 -0400</pubDate>
      <link>https://www.roofingcontractor.com/articles/99836-video-becoming-a-reliable-resource-for-your-customers</link>
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    </item>
    <item>
      <title>New: Roofing Material Market to Increase 57% by 2034</title>
      <author>gottliebb@enr.com (Bryan Gottlieb)</author>
      <description>
        <![CDATA[<p>A new report from Future Market Insights reveals the domestic roofing material market will reach $29 billion by 2034, with a 3.4% CAGR. </p>]]>
      </description>
      <guid>http://www.roofingcontractor.com/articles/99810</guid>
      <pubDate>Thu, 22 Aug 2024 08:00:00 -0400</pubDate>
      <link>https://www.roofingcontractor.com/articles/99810-new-roofing-material-market-to-increase-57-by-2034</link>
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    </item>
    <item>
      <title>MRCA Seeks Nominations for 2024 Awards Program </title>
      <description>
        <![CDATA[<p>The Midwest Roofing Contractors Association is making a final call to nominate individuals for the group's annual <span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">Industry Innovation Award and </span>
 Impact Award. Nominations must be received by August 1.</p>]]>
      </description>
      <guid>http://www.roofingcontractor.com/articles/99740</guid>
      <pubDate>Wed, 31 Jul 2024 06:00:00 -0400</pubDate>
      <link>https://www.roofingcontractor.com/articles/99740-mrca-seeks-nominations-for-2024-awards-program</link>
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    </item>
    <item>
      <title>VIDEO: 4 Tactics Successful Salespeople Use</title>
      <description>
        <![CDATA[<p>John DeRosa, director of contractor training at SRS Distribution, provides four tips on how to disrupt the status quo when it comes to selling to customers.</p>]]>
      </description>
      <guid>http://www.roofingcontractor.com/articles/99724</guid>
      <pubDate>Fri, 26 Jul 2024 08:00:00 -0400</pubDate>
      <link>https://www.roofingcontractor.com/articles/99724-video-4-tactics-successful-salespeople-use</link>
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    </item>
    <item>
      <title>Klauer Manufacturing Offers Contractor Success Advice</title>
      <description>
        <![CDATA[<p>Klauer Manufacturing Company is promoting its BuildOn Program, offering contractors product training, enhanced warranties, marketing support, incentives, and streamlined operations to help elevate their businesses. </p>]]>
      </description>
      <guid>http://www.roofingcontractor.com/articles/99697</guid>
      <pubDate>Thu, 18 Jul 2024 07:00:00 -0400</pubDate>
      <link>https://www.roofingcontractor.com/articles/99697-klauer-manufacturing-offers-contractor-success-advice</link>
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    </item>
    <item>
      <title>VIDEO: Time Management Tips for Boosting Sales</title>
      <description>
        <![CDATA[<p>John DeRosa, director of contractor training at SRS Distribution, shares ideas on how to reframe time management to optimize your sales efforts.</p>]]>
      </description>
      <guid>http://www.roofingcontractor.com/articles/99601</guid>
      <pubDate>Wed, 19 Jun 2024 06:00:00 -0400</pubDate>
      <link>https://www.roofingcontractor.com/articles/99601-video-time-management-tips-for-boosting-sales</link>
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    <item>
      <title>VIDEO: Worth Roofs Bringing Luxury Back</title>
      <description>
        <![CDATA[<p>Rob Miller of Worth Roofs shows distributors how the “luxury” roof market is ripe with opportunities.</p>]]>
      </description>
      <guid>http://www.roofingcontractor.com/articles/99594</guid>
      <pubDate>Fri, 14 Jun 2024 09:00:00 -0400</pubDate>
      <link>https://www.roofingcontractor.com/articles/99594-video-worth-roofs-bringing-luxury-back</link>
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    <item>
      <title>IKO Appoints Momentum IRG as Independent Sales Agency for Florida</title>
      <description>
        <![CDATA[<p>IKO's appointment aims to drive distribution of roofing solutions across the Sunshine State.</p>]]>
      </description>
      <guid>http://www.roofingcontractor.com/articles/99575</guid>
      <pubDate>Wed, 12 Jun 2024 08:00:00 -0400</pubDate>
      <link>https://www.roofingcontractor.com/articles/99575-iko-appoints-momentum-irg-as-independent-sales-agency-for-florida</link>
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    <item>
      <title>WorkWave Appoints Kevin Kemmerer as CEO</title>
      <description>
        <![CDATA[<p>WorkWave, a New Jersey-based SaaS provider for field service businesses, appointed Kevin Kemmerer as CEO to accelerate growth; he was previously CEO at Brightly Software, which was acquired by Siemens in 2022.</p>]]>
      </description>
      <guid>http://www.roofingcontractor.com/articles/99555</guid>
      <pubDate>Tue, 04 Jun 2024 09:58:56 -0400</pubDate>
      <link>https://www.roofingcontractor.com/articles/99555-workwave-appoints-kevin-kemmerer-as-ceo</link>
      <enclosure url="https://www.roofingcontractor.com/ext/resources/2024/06/04/WorkWave---Kevin-Kemmerer.webp?t=1717509568" type="image/jpeg" length="61652"/>
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