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      <![CDATA[Karen Edwards and Heidi Ellsworth of EagleView Technologies offer advice on identifying and implementing successful marketing strategies.]]>
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      <title>Five Steps to Generating Leads Through Content</title>
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        <![CDATA[If you're a roofing contractor trying to learn how to market effectively in the digital age, you've probably come across the term "content marketing."]]>
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      <pubDate>Fri, 03 Jun 2016 00:00:00 -0400</pubDate>
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      <title>Generating Roofing Job Leads Through Content</title>
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        <![CDATA[You're creating great content every day simply by running a high-quality roofing-contractor business.]]>
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      <pubDate>Tue, 06 Oct 2015 00:00:00 -0400</pubDate>
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      <title>Evaluating the Sales Process</title>
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        <![CDATA[The beginning of strong marketing is a strong engagement of employees in the sales process.]]>
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      <pubDate>Fri, 29 May 2015 00:00:00 -0400</pubDate>
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      <title>Marketing Makeover: Getting Started</title>
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        <![CDATA[Analyze your marketing strategies to understand them.]]>
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      <pubDate>Fri, 06 Mar 2015 00:00:00 -0500</pubDate>
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