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    <title>Roofing Top Stories</title>
    <description>
      <![CDATA[Explore the freshest and most trending topics currently making waves in roofing. Dive into the latest buzz, timely insights, and noteworthy content that's driving our industry forward.]]>
    </description>
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    <item>
      <title>Spray Foam Roofing Revitalizes Iconic Hobie Surf Shop</title>
      <description>
        <![CDATA[A new spray foam roofing system restored Hobie Surf Shop’s low-slope roof, eliminating ponding water while improving durability, efficiency and long-term performance.]]>
      </description>
      <guid>http://www.roofingcontractor.com/articles/102368</guid>
      <pubDate>Mon, 22 Jun 2026 00:00:00 -0400</pubDate>
      <link>https://www.roofingcontractor.com/articles/102368-spray-foam-roofing-revitalizes-iconic-hobie-surf-shop</link>
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    </item>
    <item>
      <title>Build Trust That Wins More Roofs Now</title>
      <description>
        <![CDATA[On the “Best of Success” podcast, A-Squared Marketing CEO Anna Anderson talks about why referrals, certifications and media coverage remain critical trust signals today for contractors.]]>
      </description>
      <guid>http://www.roofingcontractor.com/articles/102367</guid>
      <pubDate>Fri, 19 Jun 2026 14:36:05 -0400</pubDate>
      <link>https://www.roofingcontractor.com/articles/102367-build-trust-that-wins-more-roofs-now</link>
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    </item>
    <item>
      <title>Employment Risks and Severance</title>
      <description>
        <![CDATA[Legal Insights Expert Trent Cotney explains what is entailed with terminating a problematic employee.]]>
      </description>
      <guid>http://www.roofingcontractor.com/articles/102363</guid>
      <pubDate>Fri, 19 Jun 2026 00:00:00 -0400</pubDate>
      <link>https://www.roofingcontractor.com/articles/102363-employment-risks-and-severance</link>
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    </item>
    <item>
      <title>Roofing Contractor Retention Starts with the Right Equipment</title>
      <description>
        <![CDATA[<p>Equipment design, operator comfort, and training can help roofing companies address labor challenges.</p>]]>
      </description>
      <guid>http://www.roofingcontractor.com/articles/102352</guid>
      <pubDate>Thu, 18 Jun 2026 00:00:00 -0400</pubDate>
      <link>https://www.roofingcontractor.com/articles/102352-roofing-contractor-retention-starts-with-the-right-equipment</link>
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    </item>
    <item>
      <title>How Commercial Roofing Systems Deliver Performance</title>
      <description>
        <![CDATA[Rooftops have specs, but that’s not how roofs experience the real world.]]>
      </description>
      <guid>http://www.roofingcontractor.com/articles/102342</guid>
      <pubDate>Wed, 17 Jun 2026 07:00:00 -0400</pubDate>
      <link>https://www.roofingcontractor.com/articles/102342-how-commercial-roofing-systems-deliver-performance</link>
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    <item>
      <title>NRCA Highlights Roofing Career Opportunities at SkillsUSA</title>
      <description>
        <![CDATA[<p>At the SkillsUSA National Leadership & Skills Conference in Atlanta, McKay Daniels, NRCA's director of workforce development, explains how the roofing industry is attracting the next generation of skilled workers.</p>]]>
      </description>
      <guid>http://www.roofingcontractor.com/articles/102340</guid>
      <pubDate>Tue, 16 Jun 2026 13:00:00 -0400</pubDate>
      <link>https://www.roofingcontractor.com/articles/102340-nrca-highlights-roofing-career-opportunities-at-skillsusa</link>
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    </item>
    <item>
      <title>Leadership on the Jobsite Keeps Roofing Projects Moving</title>
      <description>
        <![CDATA[<p>Careful planning, clear communication and a commitment to operational discipline help ensure that roofing projects remain on schedule.</p>]]>
      </description>
      <guid>http://www.roofingcontractor.com/articles/102336</guid>
      <pubDate>Tue, 16 Jun 2026 00:00:00 -0400</pubDate>
      <link>https://www.roofingcontractor.com/articles/102336-leadership-on-the-jobsite-keeps-roofing-projects-moving</link>
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    </item>
    <item>
      <title>How to Sell Metal Roofing to Homeowners</title>
      <description>
        <![CDATA[Experts say lead with value, build trust, and win the sale with metal roofing.]]>
      </description>
      <guid>http://www.roofingcontractor.com/articles/102330</guid>
      <pubDate>Mon, 15 Jun 2026 00:00:00 -0400</pubDate>
      <link>https://www.roofingcontractor.com/articles/102330-how-to-sell-metal-roofing-to-homeowners</link>
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    </item>
    <item>
      <title>Massive Timber Roof Crowns Vancouver’s New Amphitheater</title>
      <author>gottliebb@enr.com (Bryan Gottlieb)</author>
      <description>
        <![CDATA[<p>Vancouver's new amphitheater showcases one of the world's longest timber roof spans, highlighting mass timber's viability for major public venues.</p>]]>
      </description>
      <guid>http://www.roofingcontractor.com/articles/102311</guid>
      <pubDate>Mon, 08 Jun 2026 17:19:18 -0400</pubDate>
      <link>https://www.roofingcontractor.com/articles/102311-massive-timber-roof-crowns-vancouvers-new-amphitheater</link>
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    </item>
    <item>
      <title>Building Better Roofs &amp; Better Lives</title>
      <author>aisnera@bnpmedia.com (Art Aisner)</author>
      <description>
        <![CDATA[Creativity, preparation and a never-settle mindset fuel the success of Weddle & Sons, Inc. in the Heartland.]]>
      </description>
      <guid>http://www.roofingcontractor.com/articles/102292</guid>
      <pubDate>Wed, 03 Jun 2026 00:00:00 -0400</pubDate>
      <link>https://www.roofingcontractor.com/articles/102292-building-better-roofs-and-better-lives</link>
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    <item>
      <title>Your Roofing Business Plan: Where to Start and How to Build It</title>
      <author>aisnera@bnpmedia.com (Art Aisner)</author>
      <description>
        <![CDATA[<p>Without a proper business plan you’re building a house without blueprints, and mistakes will be made.</p>]]>
      </description>
      <guid>http://www.roofingcontractor.com/articles/102291</guid>
      <pubDate>Wed, 03 Jun 2026 00:00:00 -0400</pubDate>
      <link>https://www.roofingcontractor.com/articles/102291-your-roofing-business-plan-where-to-start-and-how-to-build-it</link>
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    <item>
      <title>Roofers Keeping Busy with Early Storm Season</title>
      <author>aisnera@bnpmedia.com (Art Aisner)</author>
      <description>
        <![CDATA[Busy storm season yields early results for roofing contractors in the Midwest, Southwest]]>
      </description>
      <guid>http://www.roofingcontractor.com/articles/102274</guid>
      <pubDate>Mon, 01 Jun 2026 00:00:00 -0400</pubDate>
      <link>https://www.roofingcontractor.com/articles/102274-roofers-keeping-busy-with-early-storm-season</link>
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    </item>
    <item>
      <title>Doug Kramer:  Polycon Expands Roofing Foam Solutions</title>
      <description>
        <![CDATA[In this episode of Best of Success, Jill Bloom speaks with Polycon’s Doug Kramer, an insulation industry figure, on spray foam innovation today.]]>
      </description>
      <guid>http://www.roofingcontractor.com/articles/102262</guid>
      <pubDate>Wed, 27 May 2026 00:00:00 -0400</pubDate>
      <link>https://www.roofingcontractor.com/articles/102262-doug-kramer-polycon-expands-roofing-foam-solutions</link>
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    </item>
    <item>
      <title>GAF-IBHS FORTIFIED Alliance Meets Major Milestones</title>
      <author>aisnera@bnpmedia.com (Art Aisner)</author>
      <description>
        <![CDATA[<p>More than 1,100 roofing contractors in markets across the country are now certified as the FORTIFIED home movement continues to grow. Learn about the opportunity ahead for roofing contractors.</p>]]>
      </description>
      <guid>http://www.roofingcontractor.com/articles/102255</guid>
      <pubDate>Tue, 26 May 2026 00:00:00 -0400</pubDate>
      <link>https://www.roofingcontractor.com/articles/102255-gaf-ibhs-fortified-alliance-meets-major-milestones</link>
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    </item>
    <item>
      <title>Fast-Tracked Data Centers: The Legal Risks of Moving Too Fast</title>
      <description>
        <![CDATA[<p>Legal Insights Expert Trent Cotney explains oil costs, data centers and contract exposure issues.</p>]]>
      </description>
      <guid>http://www.roofingcontractor.com/articles/102241</guid>
      <pubDate>Thu, 21 May 2026 14:44:56 -0400</pubDate>
      <link>https://www.roofingcontractor.com/articles/102241-fast-tracked-data-centers-the-legal-risks-of-moving-too-fast</link>
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    </item>
    <item>
      <title>From Diesel to Data: Spray Foam Equipment and Training Reset Contractor Risk</title>
      <description>
        <![CDATA[<p>Advances showcased around the Spray Polyurethane Foam Alliance convention point to tighter ratio control, jobsite verification and new formulations with cost and environmental implications. For contractors, the shift links directly to installation quality, documentation, risk reduction and bid strategy.</p>]]>
      </description>
      <guid>http://www.roofingcontractor.com/articles/102228</guid>
      <pubDate>Tue, 19 May 2026 00:00:00 -0400</pubDate>
      <link>https://www.roofingcontractor.com/articles/102228-from-diesel-to-data-spray-foam-equipment-and-training-reset-contractor-risk</link>
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    </item>
    <item>
      <title>VIDEO: FRSA 2026 Preview</title>
      <author>aisnera@bnpmedia.com (Art Aisner)</author>
      <description>
        <![CDATA[<p>Lisa Pate, executive director of the Florida Roofing & Sheet Metal Association, previews what roofing contractors can expect at this year's Florida Roofing & Sheet Metal Expo June 10-12.</p>]]>
      </description>
      <guid>http://www.roofingcontractor.com/articles/102227</guid>
      <pubDate>Tue, 19 May 2026 00:00:00 -0400</pubDate>
      <link>https://www.roofingcontractor.com/articles/102227-video-frsa-2026-preview</link>
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    </item>
    <item>
      <title>Art Unlimited Rebrands as A-Squared Marketing</title>
      <description>
        <![CDATA[<p>A-Squared Marketing rebrands with expanded AI search optimization services aimed at helping contractors strengthen online visibility and customer engagement.</p>]]>
      </description>
      <guid>http://www.roofingcontractor.com/articles/102225</guid>
      <pubDate>Mon, 18 May 2026 00:00:00 -0400</pubDate>
      <link>https://www.roofingcontractor.com/articles/102225-art-unlimited-rebrands-as-a-squared-marketing</link>
      <enclosure url="https://www.roofingcontractor.com/ext/resources/2026/05/18/A2-0526.webp?t=1779129121" type="image/jpeg" length="227140"/>
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    <item>
      <title>QXO Just Changed the Game-Here's What Roofing Contractors Are Asking</title>
      <author>aisnera@bnpmedia.com (Art Aisner)</author>
      <description>
        <![CDATA[Consolidation and vertical integration are reshaping the construction landscape—and wall and ceiling contractors should be evaluating the risk now.]]>
      </description>
      <guid>http://www.roofingcontractor.com/articles/102216</guid>
      <pubDate>Wed, 13 May 2026 17:10:33 -0400</pubDate>
      <link>https://www.roofingcontractor.com/articles/102216-qxo-just-changed-the-game-heres-what-roofing-contractors-are-asking</link>
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    </item>
    <item>
      <title>What Do Hail and Wind Ratings Actually Mean?</title>
      <description>
        <![CDATA[Get an in-depth look at what’s driving hail and wind ratings and how meaningful they are.]]>
      </description>
      <guid>http://www.roofingcontractor.com/articles/102204</guid>
      <pubDate>Mon, 11 May 2026 10:27:18 -0400</pubDate>
      <link>https://www.roofingcontractor.com/articles/102204-what-do-hail-and-wind-ratings-actually-mean</link>
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    </item>
    <item>
      <title>JRC Inc.: Family Roots, National Reach</title>
      <author>kernt@bnpmedia.com (Tanja Kern)</author>
      <description>
        <![CDATA[<p>With “pickup trucks in the sky” and boots on every roof, JRC has built a national commercial roofing operation on one unbreakable rule: never compromise on quality.</p>]]>
      </description>
      <guid>http://www.roofingcontractor.com/articles/102201</guid>
      <pubDate>Fri, 08 May 2026 00:00:00 -0400</pubDate>
      <link>https://www.roofingcontractor.com/articles/102201-jrc-inc-family-roots-national-reach</link>
      <enclosure url="https://www.roofingcontractor.com/ext/resources/2026/05/08/CP-0526-Img01-900.webp?t=1778250552" type="image/jpeg" length="111406"/>
    </item>
    <item>
      <title>Roofing Contractor’s Annual Editor’s Choice Awards</title>
      <author>aisnera@bnpmedia.com (Art Aisner)</author>
      <description>
        <![CDATA[RC's Editor's Choice highlights the innovations contractors need to know]]>
      </description>
      <guid>http://www.roofingcontractor.com/articles/102187</guid>
      <pubDate>Wed, 06 May 2026 00:00:00 -0400</pubDate>
      <link>https://www.roofingcontractor.com/articles/102187-roofing-contractors-annual-editors-choice-awards</link>
      <enclosure url="https://www.roofingcontractor.com/ext/resources/2026/05/06/EC-0526-Img01-900.webp?t=1780327623" type="image/jpeg" length="39737"/>
    </item>
    <item>
      <title>The Homeowner's Roofing Journey in 2026</title>
      <author>aisnera@bnpmedia.com (Art Aisner)</author>
      <description>
        <![CDATA[<em>RC</em> asked homeowners what their roofing journey was like, and roofing contractors should listen.]]>
      </description>
      <guid>http://www.roofingcontractor.com/articles/102121</guid>
      <pubDate>Fri, 01 May 2026 00:00:00 -0400</pubDate>
      <link>https://www.roofingcontractor.com/articles/102121-the-homeowners-roofing-journey-in-2026</link>
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    </item>
    <item>
      <title>5 Marketing Moves for Qualified Leads Now</title>
      <description>
        <![CDATA[<p>Art Unlimited CEO Anna Anderson says stop chasing weak leads. Build a repeatable system that delivers real local jobs.&nbsp;</p>]]>
      </description>
      <guid>http://www.roofingcontractor.com/articles/102155</guid>
      <pubDate>Mon, 27 Apr 2026 13:33:32 -0400</pubDate>
      <link>https://www.roofingcontractor.com/articles/102155-5-marketing-moves-for-qualified-leads-now</link>
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    </item>
    <item>
      <title>9 Tips to Optimize Roofing Operations</title>
      <description>
        <![CDATA[<p>Stacking small, consistent improvements that save time and reduce costs will deliver superior results.</p>]]>
      </description>
      <guid>http://www.roofingcontractor.com/articles/102138</guid>
      <pubDate>Wed, 22 Apr 2026 00:00:00 -0400</pubDate>
      <link>https://www.roofingcontractor.com/articles/102138-9-tips-to-optimize-roofing-operations</link>
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    </item>
    <item>
      <title>Roofing Storm Season is Under Way</title>
      <author>aisnera@bnpmedia.com (Art Aisner)</author>
      <description>
        <![CDATA[<p><em>RC&nbsp;</em>Legal Insights Expert Trent Cotney breaks down what contractors can do to prepare for a highly-anticipated storm season.</p>]]>
      </description>
      <guid>http://www.roofingcontractor.com/articles/102136</guid>
      <pubDate>Tue, 21 Apr 2026 14:56:57 -0400</pubDate>
      <link>https://www.roofingcontractor.com/articles/102136-roofing-storm-season-is-under-way</link>
      <enclosure url="https://www.roofingcontractor.com/ext/resources/2026/04/21/Video_1176x658_Cotney-Aisner.webp?t=1776796399" type="image/jpeg" length="172961"/>
    </item>
    <item>
      <title>Eagleview Continues Innovation in Roofing Technology</title>
      <author>aisnera@bnpmedia.com (Art Aisner)</author>
      <description>
        <![CDATA[Eagleview CEO Piers Dormeyer discusses the latest AI-driven product for roofing contractors in time for storm season.]]>
      </description>
      <guid>http://www.roofingcontractor.com/articles/102135</guid>
      <pubDate>Tue, 21 Apr 2026 00:00:00 -0400</pubDate>
      <link>https://www.roofingcontractor.com/articles/102135-eagleview-continues-innovation-in-roofing-technology</link>
      <enclosure url="https://www.roofingcontractor.com/ext/resources/2026/04/21/Podcast_Dormeyer_1176x658_040926.webp?t=1776794934" type="image/jpeg" length="222389"/>
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    <item>
      <title>Inside Roofing Day 2026 in D.C.</title>
      <description>
        <![CDATA[At Roofing Day in D.C., industry leaders met lawmakers to address workforce shortages, affordability challenges and economic uncertainty shaping contractors’ outlook for the year ahead.]]>
      </description>
      <guid>http://www.roofingcontractor.com/articles/102131</guid>
      <pubDate>Mon, 20 Apr 2026 00:30:00 -0400</pubDate>
      <link>https://www.roofingcontractor.com/articles/102131-inside-roofing-day-2026-in-dc</link>
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    </item>
    <item>
      <title>Inside Division 7’s Hands-On Approach to Hiring Roofing Talent</title>
      <author>aisnera@bnpmedia.com (Art Aisner)</author>
      <description>
        <![CDATA[Andres Ramirez’s Latin American roots and positive pitch for a roofing career path make a difference on the recruiting trail.]]>
      </description>
      <guid>http://www.roofingcontractor.com/articles/102132</guid>
      <pubDate>Mon, 20 Apr 2026 00:00:00 -0400</pubDate>
      <link>https://www.roofingcontractor.com/articles/102132-inside-division-7s-hands-on-approach-to-hiring-roofing-talent</link>
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    <item>
      <title>Industry Presses Lawmakers on Housing, Workforce Fix</title>
      <author>kernt@bnpmedia.com (Tanja Kern)</author>
      <description>
        <![CDATA[<p>Leaders met lawmakers in D.C during Roofing Day 2026, urging action on housing tax credits and workforce reforms they say are critical to closing a growing housing shortfall.</p>]]>
      </description>
      <guid>http://www.roofingcontractor.com/articles/102115</guid>
      <pubDate>Thu, 16 Apr 2026 06:00:00 -0400</pubDate>
      <link>https://www.roofingcontractor.com/articles/102115-industry-presses-lawmakers-on-housing-workforce-fix</link>
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