High-Tech Roofing

VIDEO: Chat GPT: A Double-Edged Sword for Roofing Companies?

Wed, 19 Apr 2023 10:01:03 -0400

Examine the fascinating but potentially dangerous capabilities of the artificial intelligence language program

Building Integrated Photovoltaic Canopy Installed at Madrona Marsh Nature Center in Torrance, Calif.

Thu, 09 Mar 2017 08:00:00 -0500

The city of Torrance, Calif. completed a BIPV canopy addition to the courtyard portion of the Madrona Marsh Nature Center. The canopy will collect sunlight to help offset power consumption.

How My Son Joining the Marine Corps Helped My Roofing Business

ken@mrkenkelly.com (Ken Kelly) — Wed, 04 Nov 2015 00:00:00 -0500

Marines "Do More With Less." If ever there was an organization to borrow good principles from, this is it.

What is Content Marketing?

Wed, 08 Oct 2014 00:00:00 -0400

Content marketing differs from traditional marketing in its customer communication approach.

CRM: Seven Steps to Opportunity Automation

ken@mrkenkelly.com (Ken Kelly) — Tue, 09 Sep 2014 00:00:00 -0400

Customer relationship management, or CRM, is a software system designed to track potential customer interactions and help manage the sales process.

Seven Ways to Use Big Data in the Roofing Industry

ken@mrkenkelly.com (Ken Kelly) — Tue, 05 Aug 2014 00:00:00 -0400

You may not realize it, but you already have big data on your business. Put it to work for you.

The Top Seven Uses for the Cloud

ken@mrkenkelly.com (Ken Kelly) — Wed, 09 Jul 2014 00:00:00 -0400

Just what is the cloud, and how can contractors make the most of it?

Planning for the Future

ken@mrkenkelly.com (Ken Kelly) — Tue, 08 Jan 2013 00:00:00 -0500

A new year is upon us. It’s time to pull out our crystal ball and chart a path for the future.

Selling Upgrades

ken@mrkenkelly.com (Ken Kelly) — Thu, 04 Oct 2012 00:00:00 -0400

In today’s economic climate it’s harder to win jobs.

Collections: It’s Not a Dirty Word

ken@mrkenkelly.com (Ken Kelly) — Mon, 06 Aug 2012 00:00:00 -0400

"Show me the money!” The popular tagline is from the famous 1996 film “Jerry Maguire,” in which Cuba Gooding Jr. portrayed a football player challenging his agent to fight for his rightful worth.

Knowing Your Numbers

ken@mrkenkelly.com (Ken Kelly) — Thu, 05 Jul 2012 00:00:00 -0400

According to the NRCA, the average profit for a roofing contracting company is 2.8 percent.

Operations: Follow the Money

ken@mrkenkelly.com (Ken Kelly) — Mon, 04 Jun 2012 00:00:00 -0400

Money is either made or lost in the operations division of any company. It’s often the most overlooked area of the roofing business.

Recruiting and Training: Finding Future All-Stars

ken@mrkenkelly.com (Ken Kelly) — Tue, 01 May 2012 00:00:00 -0400

Tom Hanks in the movie “Forrest Gump” said, “Life is like a box of chocolates. You never know what you’re going to get.”

Ten Tips for More Effective Sales Presentations

ken@mrkenkelly.com (Ken Kelly) — Thu, 05 Apr 2012 00:00:00 -0400

"You never get a second chance to make a first impression.”

Zero To Hero: Magnet Advertising

ken@mrkenkelly.com (Ken Kelly) — Thu, 08 Mar 2012 00:00:00 -0500

Traditional advertising attempted to interrupt, disengage and refocus attention from what the audience was doing to promote a product or service.

Zero to Hero: Establish a Successful Marketing Plan

ken@mrkenkelly.com (Ken Kelly) — Wed, 01 Feb 2012 00:00:00 -0500

There is no silver bullet in marketing, no secret to positive brand recognition or a constant stream of leads.

Zero To Hero: Running a Successful Roofing Company

ken@mrkenkelly.com (Ken Kelly) — Fri, 06 Jan 2012 12:22:00 -0500

Michael Gerber in his book The E-Myth talks about how most roofing companies fail because they are started by excellent roofers with little business knowledge.