If you're a roofing contractor trying to learn how to market effectively in the digital age, you've probably come across the term "content marketing."

Sales guru Ron Marks, a partner with Southwestern Consulting, kicked off the 2015 Best of Success seminar by laying out concrete steps roofing contractors can take to shorten their sales cycle.

The beginning of strong marketing is a strong engagement of employees in the sales process.

Analyze your marketing strategies to understand them.