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McGovern is responsible for leading the strategic direction and execution across all brand disciplines including internal communications, public relations, digital marketing, and creative services.
The update includes a new, streamlined logo and visual appeal to contribute to TRI-BUILT's overall identity, making it easier for contractors to identify products.
The newly launched Westlake Royal Building Products
offers brands in siding and accessories, trim and mouldings, roofing, stone, windows and outdoor living.
Mark Herbet, president and CEO of Incentive Solutions, shows how contractors can take advantage of incentives to help increase sales and build brand loyalty.