Marketing Makeover Marketing Makeover: Getting Started Karen Edwards Heidi Ellsworth March 6, 2015 2 Comments Analyze your marketing strategies to understand them.Read More
Best of Success Seminar: Invest in Your Service Department Service and Maintenance Panel Chris King December 8, 2014 No Comments Roofing Contractor Editorial Director Rick Damato moderated a panel discussion that explored ways to excel in service work.Read More
Best of Success Seminar: Fall in Love With Your Clients Tim Hershey Chris King December 8, 2014 No Comments Tim Hershey has been involved in the commercial and industrial roofing industry for nearly 30 years.Read More
Best of Success Seminar: Use Creative Communication to Win Customers Rod Menzel Chris King December 8, 2014 No Comments Rod Menzel summed up his mission at Best of Success this way: “My goal today is to help you get your clients’ attention and win more jobs.”Read More
Measuring Up Avoiding the Salesman Disease In business, there is a thin line separating optimism and denial. Don’t pursue an illusion. Monroe Porter December 5, 2014 No Comments I want to make it clear that I consider myself a good salesman and am offended by the stereotype used to portray salespeople.Read More
100 Years and Counting: Olsson Roofing Builds on a History of Bringing Out the Best in People Chris King October 9, 2014 No Comments Olsson Roofing Company will celebrate its 100th anniversary this month at its headquarters in Aurora, Ill.Read More
High-TechRoofing What is Content Marketing? October 8, 2014 One Comment Content marketing differs from traditional marketing in its customer communication approach.Read More
CRM: Seven Steps to Opportunity Automation Ken Kelly September 9, 2014 One Comment Customer relationship management, or CRM, is a software system designed to track potential customer interactions and help manage the sales process.Read More
MeasuringUp Understanding Customer Buying Logic Monroe Porter July 8, 2014 No Comments Professional salespeople sell like cats. They listen, watch and gather information — then pounce.Read More
Atlas EPS Aquires TriState Foam August 23, 2012 No Comments Atlas EPS, a division of Atlas Roofing Corp. is pleased to announce the acquisition of TSF Holdings, Inc. (Tri-State Foam Products) located in Martinsville, Va. Read More