The National Roofing Contractor Association’s (NRCA) Hispanic Outreach Task Force is making a big push to empower Latino roofing contractors and to tap into the trillions of dollars they represent in the U.S. economy.  RC Publisher Jill Bloom caught up with task force member Rudy Gutierrez, president and CEO of Shell Roofing Solutions Group, in Chino, Calif., to check on what’s ahead.  

“My narrative has been to share what we represent to the U.S. economy, and that’s really what sparked and started this conversation,” he said. “We wanted to make sure that we share that positive narrative.”

Watch the full video here.