Dear Anna: What Do the Latest Lead Forecasts Mean for Roofing Contractors?
Search result reports show concerning patterns not seen in five years
Inclement weather is the norm as spring arrives, meaning more opportunities for roofing contractors to generate leads and business. But according to the latest reports, contractors may be in for a rough time this year.
In this episode of “Dear Anna,” Art Unlimited CEO Anna Anderson looks into the crystal ball that is lead forecast reports and explains what contractors should expect in the coming storm season. She said in studying search results for roofing services, her marketing company has seen the volume of searches trend downward since November. Typically, this climbs back up in spring, but the last four months have been unique by remaining relatively flat.