How to Differentiate a Roofing Business in the New “Feeling” Economy
Owens Corning consultant shares ‘emotional quotient’ insights to roofing contractors
Differentiation is a popular buzzword in business today, but what does differentiation look like when it comes to the roofing sector and, more importantly, what does that mean in the minds of homeowners?
During the recent annual Owens Corning Roofing Platinum Conference, Adam Bensman, founder of The Roof Strategist podcast and selling system, shared insights on how roofing contractors can effectively differentiate their businesses by tapping into emotion and the “comparison creature” that resides inside every person. Bensman is also a consultant who works with Owens Corning’s sales teams.