National Women in Roofing (NWiR) kicked off the 18th Best of Success conference in Scottsdale, Ariz., with an engaging event that got attendees liking and commenting.
On Dec. 4, a panel of NWiR marketing gurus shared their insights on how to become a powerhouse in the roofing industry by growing your business through social media. The panel featured Sara Lechowich, CEO of True North Roofing of Cottage Grove, Minn.; Liz Garza, director of marketing for My Roofing Crew in Springfield, Tenn.; and Kristina Hill, co-owner of HomeShield Roofing & Exteriors of Lincoln, Neb.