LafargeHolcim Ltd.’s $3.4 billion blockbuster acquisition of Firestone Building Products last spring recharged the conversation about companies delivering innovative and sustainable building solutions on multiple continents. As part of the deal, Firestone — a brand recognized by contractors as an industry leader in roofing, wall and lining systems for decades — was due to change, and became Elevate™.
Leading the transition is Jamie Gentoso, a civil engineer by trade with decades of experience in the construction industry, most recently in the concrete space. The mother of three is very passionate about sustainability, and committed to helping architects, designers and building owners choose materials that will have less of an environmental impact. As the global head of the solutions and products business unit for Holcim, Gentoso is keenly aware of the challenges ahead and says she’s ready to seize the opportunity to help shape the roofing industry’s future.