Last spring, LafargeHolcim Ltd.’s $3.4 billion blockbuster acquisition of Firestone Building Products regenerated the conversation about companies delivering innovating and sustainable building solutions on multiple continents.
It also started a clock. Firestone’s iconic brand, a recognized industry leader in roofing, wall and lining systems, for decades, was due to rebrand under terms of the agreement. The brand is now Elevate, symbolizing Holcim’s continued commitment to deliver superior quality and innovation with advanced building solutions.