Metal Roofing Pioneers Share Origin Story That Spurred Three Decades of Innovation, Success
The beginnings of S-5! is a tale steeped in history. It all began in 1991. Rob Haddock had been a long-time contractor and consultant in the metal roofing and metal construction industry — having learned ground-up, straight from the trenches, all about erecting metal buildings and metal roofing. Throughout his contracting career, he was always innovating and discovering different and better ways to do things. He realized the attachment of anything to standing seam roofing without violating the integrity of the roof seemed impossible.
“People needed to put things on their roofs, but there just wasn’t a good way to do it,” said Haddock, S-5! CEO and founder. “I began tinkering with ideas to solve this age-old problem. I got the idea to pinch and grip the seam in a clamping kind of way; using a block with a slot that would straddle the seam, like a saddle on a horse — I know something about that stuff.