Promoting your roofing company on the internet is a necessity in the modern world. When customers are looking for a roofer they are most likely going to find one on Google. This means your roofing company needs good SEO to ensure you rank well on Google. You want your roofing company to show up for relevant search terms because those searches will lead to customers going to your website, which leads to calls, which will lead to more business.
SEO should be important to any roofing contractor, but there are dishonest actors in the industry that promise you rankings and never deliver phone calls. It is important that roofing contractors hire an ethical SEO company that not only cares about getting you more business, but does so in an honest way that takes into account the long-term health of your business. Here are a few qualities of an ethical SEO.