Tigeraire Launches #HEATKILLS Campaign in NASCAR Programs to Spotlight Dangers of Heat on the Job
BATON ROUGE, La. — Tigeraire, creator of the first Air Accelerator™ for hard hats, will launch their #HEATKILLS campaign in Official 2022 NASCAR Cup Series Race Day Programs. The campaign will raise awareness of the dangers of heat stress on the jobsite in advance of National Heat Awareness Day on May 27.
Featuring an image of a professional steel erector working outdoors with the "HEAT KILLS" headline, the campaign includes a QR code that launches the Tigeraire website. There, visitors will learn how Tigeraire's product the Tornado combats heat on the job, creating airflow inside hard hats to help workers stay cool and avoid heat-related illness and injury.