If the past years are any indication, roofing contractors will face a number of major challenges as 2022 unfolds. But one they may not be thinking about – until it may be too late in the (political) “season” –is how to effectively use marketing dollars to reach and engage customers being bombarded by election-time messaging.
The explosive popularity and rapidly-changing dynamics of the digital marketplace doesn’t help, and creates marketing challenges specifically for roofing contractors in 2022 because they’ll have to operate in a space saturated with political ads.