ALLENTOWN, Pa. — On Nov. 4, Dick Bus, president of ATAS International, received an Icon Honors award. The awards recognized Greater Lehigh Valley business leaders for their notable success and demonstration of strong leadership both within and outside of their chosen fields. The awards not only celebrate the recipients’ leadership skills, but also their dedication to their community.
Bus has served as president of ATAS since 1995, and he is also the vice president of its sister company, BRIGHTSMITH Coaters. In 1963, the company began as Aluminum Trim and Shapes, founded by Bus’ father, Jacobus “Jack” Bus, evolving from his siding and trim installer business. At that time, Jack and Nel Bus lived in a home in Rochester, N.Y. with their eight children, and the business started in their basement. Bus helped his father by working on jobsites during his childhood, taking on other responsibilities and positions in manufacturing as the company continued to grow.