It’s Friday afternoon in early fall and Paul and Kim Reed’s schedules are tight, but a bit on the light side, with intention. There are a few tasks the owners of Denver-based North West Roofing need to complete to keep operations running smoothly, and Paul has some odds-and-ends to wrap up in the office before the weekend. And then the phone rings.
Thankfully, it’s not a personal emergency or a crisis on a jobsite. But the information coming through the line elevates the intensity and urgency both are feeling to a new level. What they’re about to do puts everything that was on their schedule, social calendar or to-do list on the backburner — for as long as it takes. As the founders and backbone of Roofers in Recovery, they know lives are on the line.