Like everyone else, Trent Cotney’s travel schedule screeched to an abrupt halt with the onset of COVID-19. But he hardly sat still.
Finally taking a page out of the playbook he’s been helping roofing contractors follow for years, he said he took his own advice to work “on” his business. In the past 18 months, Cotney has rebranded his business; diversified services and revenue streams; launched a private equity and venture capital company; and expanded into international markets. To do so he’s also grown his staff — bringing aboard industry veterans for key leadership positions while also strengthening partnerships with well-known consultants.