The COVID-19 pandemic changed the way roofing contractors and others in the remodeling and remediation trades reach their customers. The companies that adapted well innovated in order to find new clients and some even changed how they conduct their overall business.
Adjusting to what the "new normal" is means retooling your sales and marketing strategies to align with your production process. But that’s not all, said Dave Beiler, vice president of sales and marketing at Equipter. He believes that as we emerge from the pandemic, it also requires a different approach to customers that shows your ability not only to fix the problem, but a willingness to accommodate their personal needs throughout the process.