National Study Shows What Homeowners Really Want From Their Roofs
LENEXA, KAN. — A nationwide homeowner “2021 Roof Purchasing Study” conducted by Signet Research Inc. for DaVinci Roofscapes shows that consumers want roofs that are durable. Nearly 85% of those surveyed indicate that durability has a lot of influence in the type of roof they would purchase. Longevity of a roofing product was the second highest influencer, followed by resistance to severe weather.
Results of the study indicate that severe weather damage is the most likely event to prompt homeowners to replace their current roofs, followed by age of their existing roof. When it does become necessary to replace the roof, 32% of respondents indicate they are “very likely” or “likely” to consider a faux roofing product, such as composite slate or shake materials, that typically stand up to severe weather and are known for their longevity.