Once upon a time there was a roofing contractor named Marcus Eytcheson, owner of Local Roofing LLC in Fairmont, Minn. Eytcheson received an invitation from his daughter’s elementary school to read to her class, but when he went to choose a book, found the selection to be lacking.
“I really couldn’t find anything that resonated with me,” Eytcheson said. “They’ve got the basic police officer, firefighter, astronaut books, the ‘this is what I want to be when I grow up,’ but there really isn’t much out there for the trades.”